Australian-First Asian Food Emporium, FOODLE, opens

Announcement posted by Liven 09 Jun 2023

Exceptional Variety and Everyday Low Prices

Combines the best of Asian cuisine & grocery for the ultimate shopping, dine-in & takeaway experience
The broadest range of freshly made Asian cuisine in one store - hand-crafted onsite - ready to enjoy with instore dining or take-home ready to enjoy
Asian, International and locally sourced exotic ingredients, fresh groceries, and more - including live seafood and a dedicated Asian and premium Wagyu butchery

MELBOURNE, AUSTRALIA, June 9, 2023 - Foodle, an Australian-first, one-stop Asian emporium, opens this week, Friday, 9 June, at Highpoint - the first of what is anticipated of many Foodles that will redefine how Australians experience and enjoy Asian foods. Described as 'anything but traditional', Foodle promises to offer Asia's best and broadest variety at everyday low prices.

Open daily from 8 am-9 pm, Foodle will offer an in-store Asian dining experience unlike any other supermarket or grocery store. Chinese, Vietnamese, Japanese, and Korean products sourced directly from Asia and internationally will be available fresh in-store daily and hand-crafted to enjoy as a dine-in experience or to take home.

Created by one of Australia's leading Asian food entrepreneurs, David Loh, founder of leading brands like Sushi Jiro, Old Beijing, Dragon Hotpot and more - the exceptional Foodle dining and shopping experience gives customers a chance to see fresh dumplings being made in-house by chefs right before their very eyes before diving in to eat or selecting from the broadest range of Asian ingredients and fresh grocery to take home and cook themselves.

In addition to an in-store Dumpling, Oyster and Sushi Bar, Foodle includes:

A full line of Asian groceries and everyday essentials
A Bakery preparing sweet and savoury buns, cakes, pastries and bread daily
Handmade dumplings and noodles
Asian and premium Wagyu butchery
Fresh and live seafood - including live lobsters, crabs and fish; prepared by fishmongers direct from the tanks.
An Asian Liquor section (coming soon).

Foodle creator David Loh said, "Foodle is an opportunity for customers to enjoy their favourite Asian cuisines and exciting new experiences - in-store, hand-crafted by our Chefs, and ready to take home, to enjoy or create themselves from an incredible range of ingredients and farm-fresh produce. This is an entirely new concept that makes life easier for anyone that loves Asian food and enables them to experience and learn about Asian cuisine in an entirely new way.”

"We cook what we sell and sell what we cook. Using the freshest and best from all of Asia enables anyone to recreate an authentic Asian meal at home. The idea was simple: to gather under one roof high-quality Asian food at everyday low prices, celebrate the diversity of Asia, and create an informal, natural, and inspiring place to eat, shop, and learn. Our mission is to deliver the best of Asia at everyday low prices."

Landini Associates, one of the world's leading design consultancies, created and implemented the Foodle store experience - expressing the wide variety and quality of products and enabling shoppers to enjoy Asian cuisine in a new light.

Join the official opening on June 9 at 1 pm.

Foodle will officially open with a spectacular public event and ribbon-cutting ceremony on Friday, 9 June, at 1 pm. The event will include Japanese drumming, tapping the sake barrel, and more. Open every day from 8 am-10 pm, Foodle is located on level three of Highpoint. See more information here.

For more information, contact:

Amy van Stekelenburg, Liven

+61 423 484 294

amy.v@liven.com.au

Chris Park, Foodle

+61 400 898 070

chris.park@epicurefood.com.au