Fuji Xerox Printers Partners Iconiq to Help Retailers Profit from Printing
AUSTRALIA, Sydney– 3 September 2008 – Fuji Xerox Printers announced today that it has entered into a strategic partnership with Iconiq, a leading provider of consumer messaging solutions for corporate retailers, to provide an Iconiq branded Managed Print Service (MPS) program designed specifically for retail environments.
Under this partnership, Iconiq will offer retailers its award winning SignIQ in-store signage and labelling solution in conjunction with Fuji Xerox Printers PagePack MPS technology. Known as PageIQ, this customised MPS program from Iconiq provides customers with a fixed price per page cost model for printing in-house. Customers are only charged a fixed cost per page, irrespective of how much toner or other consumables are used. This makes the cost of printing predictable, visible to business owners and easier to manage.
Tom Lewis, Marketing Manager of Fuji Xerox Printers said, "Our partnership with Iconiq is living proof of Fuji Xerox Printers’ capability to partner with solution providers to offer customised Managed Print Service programs for vertical markets."
"With Iconiq, retailers can now enjoy the benefits of printing in-house with a Fuji Xerox printer at an affordable price. Iconiq’s PageIQ provides business owners a competitive advantage as they do not have to worry about the capital investment associated with hardware purchases. Retailers can now expand their printing fleet according to their business needs."
Michael Ursino, Director of Iconiq said, "We partnered with Fuji Xerox Printers after a detailed consultative process where we worked together to develop a unique solution for the retail industry. Iconiq chose Fuji Xerox Printers as they offer a full range of business-grade devices that produce high quality in-store signage and materials very quickly."
"PageIQ allows retailers to produce materials in-house at an affordable rate and the devices have the sophistication to handle a wide range of paper stock. Fuji Xerox Printers have significant environmental advantages and this is another important consideration our clients have when they choose printers for the operations."
Fuji Xerox Printers is the only printer vendor that has the widest range of products certified with the Environmental Choice Australia Mark (ECAM), Australia’s only Type 1 Life Cycle Analysis based eco-labelling scheme based on the ISO 14024 international standard for third party environmental labelling.
PageIQ in conjunction with SignIQ provides retailers with many distinct advantages and these include:
•The flexibility to print on-demand anytime, anywhere and to make changes to in-store signage and labels when required.
•The ability to allow retailers to better leverage their investment in catalogue advertising by following their promotional concepts through to the shelf. This enables retailers to unify their out-of-store advertising, marketing and promotional content with in-store visual merchandising.
•Reducing the level of waste as individual stores can determine how much promotional material they need to print.
•Streamlining operational processes as promotional materials do not have to be printed, stored or transported to individual stores. This reduces production and distribution costs for promotional materials.
•Improving staff productivity as Fuji Xerox Printers are designed to print large batches of signs and labels without the need for supervision or monitoring.
•Enhancing the creativity for in-store displays as Fuji Xerox Printers are designed to take different types of paper stock required for signs, shelf talkers or posters.
Mr Ursino added, "Having access to colour laser printers means retailers have total control over the speed and quality of print jobs. While these have traditionally been the major drawbacks of colour printing in-house, the Iconiq PageIQ program addresses these issues while also offering many other solutions."
PageIQ is integrated with SignIQ, a complete solution for designing, distributing and producing in-store signage, ticketing and labels. It works with existing POS merchandise and advertising systems to transform existing data into targeted graphical messages that attract, inform and influence customers at the point of purchase.
The Iconiq PageIQ program is available immediately through Iconiq. For further information, visitwww.iconiq.com.au or call (08) 9315 3622.
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For further information, please contact:
Tel: +61 2 9954 3492
Tel: +61 8 9315 3622
Iconiq (pronounced iconic) are leaders in the field of customer communications at the point-of-purchase, such as in-store signage and labelling through their solution, SignIQ.
Iconiq’s award-winning approach is to collaborate with clients to determine their real needs and wants and then deliver solutions that improve their way of doing business in ways that directly affect both the top and bottom line.
Iconiq is powered by a team with extensive retail, design, marketing and technology experience who are able to efficiently deliver industry best-practice and cost-effective solutions to retailers.
Iconiq has its headquarters in Perth, Western Australia. For information on Iconiq, SignIQ or PageIQ, simply call (08) 9315 3622, email firstname.lastname@example.org or visitwww.iconiq.com.au.
About Fuji Xerox Printers
Fuji Xerox Printers is a world leader in printing and finishing solutions and offers a comprehensive range of colour and black and white printers, available through an extensive reseller channel and retail network.
The broad range of printing solutions covers all markets, from work-groups and departmental solutions to individual applications and also home office use. With award-winning speed, quality, unmatched reliability and usability, Fuji Xerox Printers consistently pushes the boundaries of performance standards for printing solutions, focusing on three key markets: Government & SME’s (including work group and departmental requirements), graphic arts (from desk top to pre-press proofing) and retail/SOHO printing.
Fuji Xerox Printers’ devices are also amongst the most environmentally friendly printing solutions available on the market. Fuji Xerox Printers is ISO 14001 certified for its environmental management systems across all 12 countries in which it operates in the region.
Fuji Xerox Printers has its regional headquarters for Australia and New Zealand in Sydney. For information on Fuji Xerox Printers, Australia, simply call 1300 793 769 or visitwww.fujixeroxprinters.com.au.