Australian Businesses Thrive Online With WebTrends
SYDNEY, Australia – 20 January 2009 –
WebTrends, the leading provider of web analytics and online marketing
solutions, are rapidly increasing their customer base across the ANZ region.
Leading brands such as Flight Centre, Australian Broadcasting Corporation,
Coles Group and National Australia Bank are partnering with WebTrends to
develop cutting edge and engaging web analytics campaigns to get the most out
of their online presence.
Australian businesses understand how vital web analytics is in
measuring the success of their online marketing and e-business strategies. Now
they are beginning to take this a step further. Industry leading organisations
are utilising web analytics in conjunction with offline data to create
comprehensive pictures of their customers, to enlighten them with an
understanding into the drivers behind their customers’ behaviour. Businesses
are mining data collected from their websites, online and offline marketing
campaigns to ensure they are developing online marketing strategies that engage
and motivate.
WebTrends products include tailored and
incisive online marketing solutions and insightful web analytics products which
can measure all aspects of an organisation's online presence, allowing
businesses to uncover the individuals within the crowd, providing one view of
their customers and their online and offline interactions with the business and
to measure and reveal which visitors offer the most potential value to a
business.
WebTrends newest revolutionary product offering, Ad Director,
employs self-learning technology to manage, optimise and profitably expand a
business’s entire paid-search advertising portfolio across all of the major
search networks.
“Through WebTrends’ Ad Director, we have been able to drive sales
and significantly improve our return on investment,” said Grant Waldeck, Online
Marketing Manager, Flight Centre.
Online marketing is changing. Businesses want to really understand
who their customers are, what drives them and then develop campaigns that
interact with customers in the way the customer wants. “Businesses are looking
for creative solutions to help them achieve a competitive advantage. Web
analytics can provide a level of insight into their customers they have never
had before,” said Mark Allison, Territory Manager, Australia and New Zealand of
WebTrends. “We are seeing a huge demand from businesses in Australia and New
Zealand who are looking to boost the performance and return on investment of
their online strategies using WebTrends’ market leading solutions.”
“WebTrends will continue to experience phenomenal growth in
Australian and New Zealand in 2009 by providing organisations with invaluable
leverage and insight into their customers though state of the art marketing and
online optimisation solutions,” says Mark.
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About WebTrends Inc.
WebTrends provides web analytics and online marketing solutions to optimize
marketing campaigns and customer engagement. WebTrends Marketing Lab delivers
the industry's most recognized analytics, SEM, and visitor intelligence
solutions to enable companies to understand their customers, drive customer
engagement, and enhance marketing and brand awareness. Thousands of leading
global organizations, including Microsoft, Reuters, General Mills and
Ticketmaster have chosen WebTrends business solutions and client services
expertise to optimize their customers' online experiences.
For more information, visit: www.webtrends.com
WebTrends is a registered trademark of WebTrends Inc. in the United States and
other countries. All other trademarks and registered trademarks are the
properties of their respective owners.
For more information please contact:
Angela Coombes
Max Australia
02 9954 3492
angela.coombes@maxaustralia.com.au
