Internet Awards winners wide open for 2005
Announcement posted by Internet Awards 2005 06 Oct 2005
For the first time since its inception, the Internet Awards 2005 finalists announced today span an extraordinary 14 agencies with several first timers for the Awards. Mainstream agencies figure strongly on the finalist this year with Bellamyhayden, George Patterson Partners and Y&R, alongside the mainstay online agencies including MOne and Tequila. South Australian and West Australian agencies have also been well represented in this years Awards entries, with Western Australian agency Market United being named a finalist.
According to Patty Keegan, Chairman of Judges, the judges will have their work cut out for them during the final round of judging which takes place this week.
This year weve seen entries for campaigns delivering or actually over-delivering on key business objectives for a range of clients. One of the highlights has been the number of campaigns that have made it to the Finalists from clients who have used online for the first time, or as a key medium for the first time, said Ms Keegan.
20 finalists have been announced, representing the most innovative, creative and effective online advertising and marketing campaigns in Australia over the last twelve months. These finalists will now be judged by a panel of judges in a roundtable forum this week to identify the best in category and overall Best of Show Award. This years Internet Awards will offer Gold and Silver Stars in each of the five categories, though the judges reserve the right not to award a Gold Star in each category.
The winners will be announced at the Awards ceremony in Sydney on 27 October 2005. A formal ceremony will be followed by an after party.
Tickets for Awards Night
Tickets are now on sale for the Awards evening to be held at Overseas Passenger Terminal, Circular Quay from 6pm on the 27 October. Tickets are $120 (+GST) and can be purchased online at www.internetawards2005.com.au Last year tickets sold out early, and while the number of tickets available this year has increased, early purchase is strongly recommended.
FINALISTS
Best Online Creative
Tequila Australia Wedding Crashers Campaign
George Patterson Partners Carlton Draught Big Ad
Y&R Brands / Wunderman Microsoft Halo2 Australia Launch
the white agency BigPond Sport- NRL
Best Integration of Creative with an Offline Campaign
Tequila Australia Life On Mars
Y&R Brands / Wunderman Yellow Pages 'Find it in Yellow'
George Patterson Partners Carlton Draught Big Ad
Bellamyhayden Pepsi Messenger Integrated Sponsorship
Most Effective Media Strategy for the Launch of a New Product or Service
Optimedia National Australia Bank Antcard Launch
StarcomIP Jenny Direct
Publicis Media 20th Century Fox Fantastic Four
emitch Limited Aussie Credit Card Launch
Best Online Promotion
Publicis Mojo Pty Ltd L'Oreal Beauty Club Survey Promotion
Soap Creative Save Yourself
domain.com.au, Fairfax Digital Search & Win
Market United The Real Thing
Most Effective Use of Online Media Strategy
mOne (creative by RMG Connect) Kellogg's House of Health
mOne (creative by RMG Connect) Kellogg's Nutri-Grain Beach Racer Advergame
StarcomIP Starburst Soundcheck
Optimedia Telstra i-mode Launch
Sponsors
Sponsors include Facilitate Digital (Best of Show), BlueSkyFrog (Best Online Creative) and Nielsen//Netrating for the Pre-Awards drinks.
Notes to Editor (1)
Recently released statistics from the ABVS have confirmed the Australian online advertising market grew 61.3% to reach AU$488million in the year to June 2005, up from $300million the previous year. Compared on a half year basis, the growth is quite dramatic:
1HCY2004 == $163
2HCY2004 == $225
1HCY2005 == $263m
Notes to Editor (2)
Images from each of the Finalists campaigns are available. Please contact Pru Quinlan for more details.
According to Patty Keegan, Chairman of Judges, the judges will have their work cut out for them during the final round of judging which takes place this week.
This year weve seen entries for campaigns delivering or actually over-delivering on key business objectives for a range of clients. One of the highlights has been the number of campaigns that have made it to the Finalists from clients who have used online for the first time, or as a key medium for the first time, said Ms Keegan.
20 finalists have been announced, representing the most innovative, creative and effective online advertising and marketing campaigns in Australia over the last twelve months. These finalists will now be judged by a panel of judges in a roundtable forum this week to identify the best in category and overall Best of Show Award. This years Internet Awards will offer Gold and Silver Stars in each of the five categories, though the judges reserve the right not to award a Gold Star in each category.
The winners will be announced at the Awards ceremony in Sydney on 27 October 2005. A formal ceremony will be followed by an after party.
Tickets for Awards Night
Tickets are now on sale for the Awards evening to be held at Overseas Passenger Terminal, Circular Quay from 6pm on the 27 October. Tickets are $120 (+GST) and can be purchased online at www.internetawards2005.com.au Last year tickets sold out early, and while the number of tickets available this year has increased, early purchase is strongly recommended.
FINALISTS
Best Online Creative
Tequila Australia Wedding Crashers Campaign
George Patterson Partners Carlton Draught Big Ad
Y&R Brands / Wunderman Microsoft Halo2 Australia Launch
the white agency BigPond Sport- NRL
Best Integration of Creative with an Offline Campaign
Tequila Australia Life On Mars
Y&R Brands / Wunderman Yellow Pages 'Find it in Yellow'
George Patterson Partners Carlton Draught Big Ad
Bellamyhayden Pepsi Messenger Integrated Sponsorship
Most Effective Media Strategy for the Launch of a New Product or Service
Optimedia National Australia Bank Antcard Launch
StarcomIP Jenny Direct
Publicis Media 20th Century Fox Fantastic Four
emitch Limited Aussie Credit Card Launch
Best Online Promotion
Publicis Mojo Pty Ltd L'Oreal Beauty Club Survey Promotion
Soap Creative Save Yourself
domain.com.au, Fairfax Digital Search & Win
Market United The Real Thing
Most Effective Use of Online Media Strategy
mOne (creative by RMG Connect) Kellogg's House of Health
mOne (creative by RMG Connect) Kellogg's Nutri-Grain Beach Racer Advergame
StarcomIP Starburst Soundcheck
Optimedia Telstra i-mode Launch
Sponsors
Sponsors include Facilitate Digital (Best of Show), BlueSkyFrog (Best Online Creative) and Nielsen//Netrating for the Pre-Awards drinks.
Notes to Editor (1)
Recently released statistics from the ABVS have confirmed the Australian online advertising market grew 61.3% to reach AU$488million in the year to June 2005, up from $300million the previous year. Compared on a half year basis, the growth is quite dramatic:
1HCY2004 == $163
2HCY2004 == $225
1HCY2005 == $263m
Notes to Editor (2)
Images from each of the Finalists campaigns are available. Please contact Pru Quinlan for more details.