Announcement posted by BlackBerry 11 Dec 2009
Discover, download and enjoy a broad mix of free mobile applications
Sydney,
Australia – 11 December 2009 – Research In Motion (RIM) (NASDAQ: RIMM; TSX:
RIM) today announced that BlackBerry App World™ is now available to BlackBerry
smartphone* customers in Australia and New Zealand, bringing together a broad
mix of free mobile applications.
Customers can now download BlackBerry App World directly to their smartphone by
visiting www.blackberry.com/appworld
or mobile.blackberry.com.
BlackBerry App World can be conveniently accessed over both Wi-Fi and mobile
phone networks in Australia and New Zealand and it automatically presents
customers with the relevant catalog of applications available for their
specific BlackBerry smartphone model.
“BlackBerry App World makes it very easy for our customers to discover and
download a wide variety of applications for their BlackBerry smartphone,” said
Adele Beachley, Managing Director, Australia and New Zealand, Research In
Motion. “BlackBerry App World provides a fantastic new resource and enhanced
experience for customers and an equally exciting business opportunity for RIM’s
partners.”
Key Current Features:
- Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from time to time, helping users discover new applications for practically every aspect of life.
- Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
- Categories – BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
- Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
- Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
- Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry Messenger.
- Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
- Application Archiving - Users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
- Update Notifications - Users are notified of updates to applications they’ve downloaded on BlackBerry App World.
BlackBerry
App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.
Popular BlackBerry App World applications available in Australia and New
Zealand include:
BlackBerry Messenger; Bloomberg Mobile; Daily Horoscope; Dictionary.com - Dictionary
and Thesaurus; Facebook for BlackBerry Smartphones; Flickr for BlackBerry
Smartphones; ipass; Mippin; MySpace; Navita Translator; Nobex Radio Companion;
ProOnGo Express; The Weather Channel; Tune Wiki; UberTwitter; Viigo; Vlingo;
WorldMate Live: Travel Like a Pro; and World News.
Notes for Media:
A selection of web-ready images are available for download here
or by emailing Spectrum
Communications.
Media Contacts
Antoinette Trovato, RIM Australia, 0437
763 316
Richelle Gillett, Spectrum
Communications 02 9954 3299 or 0421 808 292
*BlackBerry App World is available for BlackBerry smartphones that include a
trackball, touch-sensitive trackpad or touch-screen running BlackBerry OS 4.2
or higher. Users require an active BlackBerry data service plan to access
BlackBerry App World. Data charges may apply for customers that have limited
data plans.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of
innovative wireless solutions for the worldwide mobile communications market.
Through the development of integrated hardware, software and services that
support multiple wireless network standards, RIM provides platforms and
solutions for seamless access to time-sensitive information including email,
phone, SMS messaging, Internet and intranet-based applications. RIM technology
also enables a broad array of third party developers and manufacturers to
enhance their products and services with wireless connectivity to data. RIM’s
portfolio of award-winning products, services and embedded technologies are
used by thousands of organizations around the world and include the BlackBerry
wireless platform, the RIM Wireless Handheld™ product line, software
development tools, radio-modems and software/hardware licensing agreements.
Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North
America, Europe, Asia Pacific and Latin America. RIM is listed on the
NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM).
For more information, visit www.rim.com or www.blackberry.com.
Forward-looking
statements in this news release are made pursuant to the "safe
harbor" provisions of the United States Private Securities Litigation
Reform Act of 1995. When used herein, words such as "intend" and
similar expressions are intended to identify forward-looking statements.
Forward-looking statements are based on assumptions made by and information available
to Research In Motion Limited. Investors are cautioned that such
forward-looking statements involve risks and uncertainties. Important factors
that could cause actual results to differ materially from those expressed or
implied by such forward-looking statements include, without limitation,
possible product defects and product liability, risks related to international
sales and potential foreign currency exchange fluctuations, the initiation or
outcome of litigation, acts or potential acts of terrorism, international
conflicts, significant fluctuations of quarterly operating results, changes in
Canadian and foreign laws and regulations, continued acceptance of RIM's
products, increased levels of competition, technological changes and the
successful development of new products, dependence on third-party networks to
provide services, dependence on intellectual property rights, and other risks
and factors detailed from time to time in RIM's periodic reports filed with the
United States Securities and Exchange Commission, and other regulatory
authorities. RIM has no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the
exclusive properties and tra