Date: 01/05/2010

Location: Sydney

Sydney, Australia (1 May 2010)– Today, Nutrimetics re-enters the TV advertising space with a new, creative TVC, underpinned by the insight; ‘sometimes, you just need to get away with the girls.’ The motivation for the TVC comes from the understanding that women need ‘girl time’ and its aim is to encourage women to socialise together in new ways by hosting a Nutrimetics skincare and make-up party. The party is positioned as a fun, social way of entertaining that delivers a value-added customer experience for the Hostess and guests in the comfort of the home by a Nutrimetics Consultant.

The light-hearted TVC invokes the humour of a real-to-life situation to relate to women’s lifestyles and social patterns, encouraging them to connect with the Nutrimetics brand which offers an extensive skincare and cosmetics line, developed by the Nutrimetics Beauty Lab as well as a unique earning opportunity which offers the freedom, flexibility and fun of running an independent business as a Consultant.

Nutrimetics worked with creative director, Pete Watman, to develop the advertisement; being the first Nutrimetics TVC of its kind in over ten years.The new commercial will be broadcast from 1^st May 2010, and has acquired airtime through free to air and paid-tv lifestyle and entertainment channels.

Richard Wolstenholme, Vice President of Marketing, Nutrimetics, comments: “The new Nutrimetics TVC is another testament to the way in which the brand is evolving. Nutrimetics is continually exploring new social trends to help guide brand development and truly connect with women on a real level. As a business, Nutrimetics prides itself on creating innovative and desirable products, as well as empowering women by offering them the opportunity to run their own business, and this is one of the reasons the brand has remained so popular for over 40 years. We’re extremely pleased with the creative for this TVC, and we feel that this message is one women of all ages can relate to.”

Pete Watman, Creative Director and writer of the campaign says: “We want to connect with women across Australia by revealing the fun of hosting or attending a Nutrimetics party in a surprising way. Women just love trying out the products and we simply captured the experience. The amazing thing was that the models all seemed to want to become Nutrimetics Consultants by the end of the shoot!”

Creative Director: Pete Watman (Pete Watman PL)

Business Marketing Management: Marianella Medrano (Nutrimetics)

Producer / Editing: John Colette

Media Agency: Advertising Advantage

-ENDS-

About Nutrimetics:

Nutrimetics is available in Australia, New Zealand, France, Greece, UK, The Netherlands, USA, Canada, The Philippines, Malaysia, Thailand. The Nutrimetics product range boasts around 500 products.

Nutrimetics products are not tested on animals and have been created with genuine care and respect for the environment. 2008 marked 40 years of Nutrimetics presence in Australia.

For further information, please contact:

Sophie Coleman: 02 8260 2841 / Kate Talbot: 02 8260 2845

Mango Communications: nutrimetics@thisismango.com.au