Announcement posted by BlackBerry 24 May 2010
The stylish and compact BlackBerry Pearl 3G smartphone provides uncompromising
performance and top-of-the-line features including industry-leading BlackBerry
email, messaging and social networking capabilities. By incorporating a 20-key
condensed QWERTY keyboard and RIM’s SureType™ software that can complete words
as a user types, the new smartphone makes messaging fast and accurate.
“BlackBerry Pearl smartphones have always been popular in Australia with both
consumers and business customers, and we are very excited to deliver the new,
enhanced BlackBerry Pearl 3G to the local market. We believe the BlackBerry
Pearl 3G will appeal to many customers who want a smartphone that offers both
fashion and function,” said Adele Beachley, Managing Director, Australia and
New Zealand, Research In Motion.
“Considering the fast growing consumer interest in smartphones, we think the
new BlackBerry Pearl 3G addresses a substantial market opportunity in
Australia. It allows customers to upgrade their traditional mobile phone to a
full-featured 3G BlackBerry smartphone that supports BlackBerry Messenger and
many other apps, while also providing a design that looks stunning and feels
very familiar and comfortable,” added Beachley.
Telstra’s Executive Director, Mobility Products, Ross Fielding said the
BlackBerry Pearl 3G smartphone on the Telstra Next G™ network would help people
take their friends with them to more places.
“The BlackBerry Pearl 3G smartphone is a beautifully designed smartphone that’s
easy to use, compact, lightweight and stylish. Combined with our new and great
value BlackBerry Cap plan, this smartphone makes it easy and affordable for
social people to connect, exchange messages quickly, access info as it happens
and share favourite moments.”
“Telstra has put together a great plan for consumer users to get them started
emailing on the go. For just $59 per month customers can get unlimited push
email, unlimited access to Facebook and Twitter, and unlimited Internet
browsing in Australia on the BlackBerry browser delivered over Australia’s
largest and fastest national mobile network. Plus, they can receive up to $400
worth of standard calls and SMS and more to connect and contact anyone, anytime
on any Australian network,” Mr Fielding said.
It also makes for the perfect businesses companion providing secure access to
email and other business functions in a compact format,” Mr Fielding said.
The new
BlackBerry Pearl 3G measures less than 50 mm wide and weighs only 93grams, yet
supports high-speed 3G and Wi-Fi (b/g/n) networks, includes GPS and
incorporates a powerhouse processor that drives visually stunning images on the
sharp, high-resolution display. It also features an optical trackpad for smooth
navigation, dedicated volume and media keys for added convenience, a 3.2 MP
camera with flash for quality pictures on the go, and support for up to 32 GB
of personal content via a microSD/SDHC memory card.
Availability and Pricing
The BlackBerry Pearl 3G smartphone will be available from Telstra on a range of
plans including $0 upfront on a BlackBerry $59 Cap Plan for 24 months (the
minimum cost over 24 months is $1416). The new cap plan includes up to $400 of
standard voice calls, SMS and more to contact anyone, anytime on any Australian
network.
The BlackBerry Pearl 3G smartphone can also be purchased outright from Telstra
for $679.
It is available in royal purple (exclusive to Fone Zone until the end of June)
and piano black.
The BlackBerry Pearl 3G will be available to purchase from tomorrow online at www.telstra.com/blackberrypearl,
from selected Fone Zone and JB Hi-Fi outlets, or, from three T[life] stores
initially:
- T[life] Sydney – 400 George Street Sydney, NSW, 2000.
- T[life] Melbourne – 246 Bourke Street (cnr Swanston & Bourke) Melbourne, VIC, 3000.
- T[life] Perth – 667-669 Hay Street Mall, Perth, WA, 6000.
Telstra
stores and dealers across Australia will offer the Pearl 3G smartphone from 1
June.
Telstra Business customers can purchase the BlackBerry Pearl 3G smartphone for
$0 upfront on a $55 per month (or higher) mobile plus plan (the minimum cost
over 24 months is $1320). Business customers can also purchase the BlackBerry
Pearl 3G smartphone for $0 upfront on a $59 per month (or higher) business
mobile cap plan (the minimum cost over 24 months is $1416). Both plans include
unlimited BlackBerry email and Internet browsing in Australia through the
BlackBerry browser.
The productivity-boosting BlackBerry Pearl 3G smartphone will also be available
on a range of Telstra Enterprise & Government plans.
Forward-looking
statements in this news release are made pursuant to the "safe
harbor" provisions of the United States Private Securities Litigation
Reform Act of 1995. When used herein, words such as "intend" and
similar expressions are intended to identify forward-looking statements. Forward-looking
statements are based on assumptions made by and information available to
Research In Motion Limited. Investors are cautioned that such forward-looking
statements involve risks and uncertainties. Important factors that could cause
actual results to differ materially from those expressed or implied by such
forward-looking statements include, without limitation, possible product
defects and product liability, risks related to international sales and
potential foreign currency exchange fluctuations, the initiation or outcome of
litigation, acts or potential acts of terrorism, international conflicts,
significant fluctuations of quarterly operating results, changes in Canadian
and foreign laws and regulations, continued acceptance of RIM's products,
increased levels of competition, technological changes and the successful
development of new products, dependence on third-party networks to provide
services, dependence on intellectual property rights, and other risks and
factors detailed from time to time in RIM's periodic reports filed with the
United States Securities and Exchange Commission, and other regulatory
authorities. RIM has no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the
exclusive properties and trademarks of Research In Motion Limited. RIM,
Research In Motion and BlackBerry are registered with the U.S. Patent and
Trademark Office and may be pending or registered in other countries. Wi-Fi is
a registered trademark of the Wi-Fi Alliance. All other brands, product names,
company names, trademarks and service marks are the properties of their
respective owners. RIM assumes no obligations or liability and makes no
representation, warranty, endorsement or guarantee in relation to any aspect of
any third party products or services.
Media Contact:
Antoinette Trovato, RIM Australia, 0437
763 316
BlackBerry Team, Spectrum
Communications (PR agency for RIM) (02) 9954 3299
Peter Symons, Telstra (03) 9634 4753
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