5 Tips to make your Adwords dollar go further.
Announcement posted by Thomas Marsden Advertising 31 May 2010
5 Tips to make your Adwords dollar go further.
Google Adwords offer some extraordinary tools that allow you to very easily design and implement a targeted search advertising campaign in as little as 30 minutes. This articles delves deep into the rich toolset offered, which will allow you to optimise your keywords and ad placement to make your dollar go further and gain better results.
1. Optimise your keywords
Good optimisation of your keywords is the first place to start. The inbuilt keyword selection tool, can give you a very accurate gauge on keyword popularity, advertiser competition and estimated cost per click data.
2. Target specific geographical locations
By default, Adwords will display your ads worldwide, this may be perfect if you have an online shop, with the ability to distribute products internationally. But if you are a service orientated business, only targeting users in NSW or Sydney then clicks outside this area are wasted money, Adwords allows you to select very specific geographic regions for display of your ads, with approximately 20 zones within NSW alone.
3. Rotate Ad Creative
Ad creative, or the text displayed on your ads is the bait to capture your potential customer. Instead of running a single ad for each set of keywords, take advantage of ad rotation, that way the most popular ads are shown more, resulting in more clicks.4. Configure your ad display times
If your product or service primarily targets businesses, displaying ads on the weekend or at night would statically yield less results than those displayed within normal work hours. For the best results, particularly if you have a limited budget, think like your potential customers, and what time they are most likely to be searching for your product or service.
And finally, once you have completed the previous 4…
5. Spend more, Get more.
Even the best optimised ads and keywords will only take your traffic levels so far, once you are satisfied your ads are correctly targeted and generating definite leads, increase your daily ad spend to generate more traffic and therefore sales.
For advice or information on our Search Engine Optimisation service see our website - www.thomasmarsden.com.au