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BuzzElection Ranks Children’s Author Most Influential Election Tweeter

Announcement posted by BuzzNumbers - Social Media Monitoring & Intelligence 04 Aug 2010

BuzzElection Ranks Children’s Author Most Influential Election Tweeter

SYDNEY—August 4, 2010

BuzzElection has uncovered that the second most influential tweeter in the Australian 2010 Federal Election is Lesley Dewar, beaten only by ABC News. The role and influence of social media can no longer be denied, especially in the current election that even the Prime Minister has conceded will be a ‘photo finish’.

Lesley has outranked Annabel Crabb (ABC Online's chief political writer), Latika Bourke (Political Journalist at Parliament House Canberra) and even Sky News Australia.

Lesley was a financial planner for 25 years but now writes a series of children’s stories entitled “Stories My Nana Tells” and is a well-known environmental activist. She has a keen interest in online networking, but what is most interesting is that Lesley is not a political reporter nor does she have a career background in politics.

Lesley is very surprised at the positive response she is receiving and says, “I actually think it’s fantastic, fun, and has opened up a lot of discussion about the election. There has been very interesting feedback considering I’m not a traditional journalist. I’m a grandmother who writes children’s stories. I have been in business for 40 years and am very politically aware - but I think it's a hoot!”

Anyone can have a voice online. It’s important to know which voices are being listened to, and Lesley’s status in this Twitter Election clearly indicates that the typical political influencers of traditional news and political commentators aren’t as influential as they once were.


About BuzzElection

BuzzNumbers has recently launched BuzzElection, a real time social network analytics tool. BuzzElection provides real-time coverage and analysis of the election, dubbed as Australia’s first ever “Twitter Election.”
The site delivers a comprehensive overview of election coverage across online forums, social media sites, and twitter, offering a breakdown of coverage by topics, city, state-by-state analysis, and the Top 100 Influential Tweeters.

For More Information:
Emily Kort
Community Manager
1300 886 192
emily@buzznumbershq.com