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9.5% of Australians used Twitter last month



Reading an interesting article by Brian Giesen at Ogilvy with some statistics on Australian Internet Usage

Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen:

  1. Internet Use: 14.84 million Australians used the Internet in the past month
  2. Stickiest Site: Facebook is responsible for 90% of all time spent on social media sites in Australia
  3. Social: Over 70% of Australian Internet users visited a social media site in the past month
  4. Peak Times: 5PM & Mondays are the heaviest times of the week for Internet use
  5. Mobile Web: Mobile Web usage jumped in the past month – more than 250K Australians accessed the Web through a mobile device

One additional statistic which emerged from this is that of the 14.316M Australian Internet Users, 1.422M of these used Twitter, there by 9.5% of Australian Internet Users used Twitter last month.