PropStar™ predicts new online branded integration service OppTrak™ will open Hollywood doors for international consumer brand manufacturers
In years gone by it was difficult for international consumer product manufacturers to participate in, let alone find out about, product placement and brand integration opportunities in Hollywood.
With converging global markets, international products are no longer excluded from Hollywood sets and network TV shows, but are now often sought after to add cachet to characters and sets and help to enhance storylines. In parallel, brand integration marketing is exploding due to the increase of independent productions, web video and online distribution of top network shows.
However the fast-changing industry remains complex for new international entrants. Addressing this, industry specialists PropStar™ have developed OppTrak™, an online service offering advance notification, insider access and direct connection with Hollywood and network television opportunities to marketers and agencies looking into branded entertainment and product placement.
Director Nancie Tear said PropStar™ recognized a need for global intelligence and innovation, developing OppTrak™ as a flexible and cost-effective one-stop resource and support tool. “There is tremendous opportunity for international brands– both large and small. Agencies from the UK to Australia to Asia and wider afield can use the platform to directly contact studios and productions.
“It’s a surprisingly affordable area and it delivers substantial returns for consumer brands. For example, we have integrated Dell’s Alienware Computers in more than 1000 individual television shows and/or feature films worldwide, with each show broadcast on multiple media platforms, such as TV, in-flight broadcasting, DVDs and Pay-Per-View. Recent Alienware placements in CBS’s ‘The Big Bang Theory’ reached more than 15 million viewers in North America in its first run. Add to this distribution in over 60 countries, re-runs, DVDs etc. and they will reach over 100 million people worldwide. The exposure is huge.
“Other Alienware integration wins include: ‘24’, ‘Smallville’, ‘Stay Alive’, ‘Die Hard 4’; and more recently ‘CSI’, ‘Desperate Housewives’ and ‘True Blood’; with each of these placements repeated countless times in international markets.”
All pre-qualified opportunities listed in OppTrak™ are sourced through PropStar’s™ contacts with film, television and music producers in North America, Europe and emerging markets including Bollywood and Asia. PropStar™™ has a decade of experience for companies including Alienware Computers (Dell), Yahoo! Coca-Cola, Cadbury, D-Link Wireless Systems, Mitel Business Telephones, Infospace and Pfizer; working with popular productions and programs including: ‘The Big Bang Theory’, ‘CSI’, ‘NCIS’, ‘Desperate Housewives’, ‘Medium’, ‘Chuck’, ‘Extreme Makeover Home Edition’, ‘The Cape’, ‘Hawaii-5-0’, ‘The Defenders’, ‘Dexter’, ‘True Blood’, ‘Glee’, ‘The Big C’, ‘Nikita’, ‘Human Target’ and ‘Fringe’.
OppTrak™ provides an unprecedented flexibility allowing the choice of either directly accessing the directory of industry contacts and current opportunities (opting for a self-service approach), or a level of specialist support from PropStar™.
PropStar™ is headed up by Nancie Tear, whose background includes brand marketing experience with Fortune 500 companies, MCA/Universal Pictures and The Walt Disney Company. Her rare level of brand client side consumer marketing experience made Tear one of the early pioneers of brand integration, working with Producers and Directors to secure brand partnerships and brand integration placements for clients.
‘Desperate Housewives’ Bob Santaella, Lead Man Set-Dec said: “I have worked with PropStar™ for more than 7 years. They have been consistently professional with follow through after delivery, confirming their clients products have been used as well as keeping us up-to-date on changes and needs. They do a great job on behalf of clients.”
Prop-Master, Scott London from ‘The Big Bang Theory’ describes PropStar™ as a trusted resource for entertainment industry professionals. “With over a decade of experience they know the industry inside out. They’re on my speed dial!”
Tear’s industry connections are now accessible via the OppTrak™ service, which she says is more than just a directory. “It’s a front door for consumer brands marketers into an exclusive industry that previously was difficult to navigate. It showcases opportunities and provides all the information and flexibility needed to assess different projects, make decisions; and then directly connect with entertainment providers.”
OppTrak™ centralizes information about branded entertainment and product placement opportunities ranging from feature films, network and cable television, music, web TV programming and videos; to music concert tours, film festivals, celebrity parties and promotions. An essential resource for companies and their agencies looking to promote their product or service through entertainment marketing, it is a searchable centralized directory of current opportunities and contacts for branded entertainment projects that enables direct contact with the right contacts on top shows to access product placement, brand integration, release-time promotions and celebrity events. The global directory offers both a self serve (do-it-yourself) capability and a range of service options for clients requiring extra support. www.OppTrak.com
PropStar™’s highly experienced team has honed its skills in film, television and brand marketing, providing clients with creative, second-to-none entertainment marketing strategies. With well-established relationships with all major Hollywood studios, PropStar™™ specializes in both international big studio productions (TV and Film) as well independent productions and web-based television. Internationally, we work with brands and productions in a wide number of countries, including the USA, UK, India and Australia. Our collective expertise includes blue chip marketing (The Walt Disney Company, Whitbread Beer Company), film-side marketing (MCA Universal/Keystone Pictures); and technology and software experience. www.PropStar.com