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eStore.com.au offers GST Free weekend to online customers



eStore.com.au CEO comments on the GST debate

Melbourne, Australia, January 14th:  In response to the escalating row over imposing GST on international online sales, Australia’s largest independent online IT retailer eStore.com.au is offering customers GST-free goods this weekend, 15 and 16 January 2011.

According to Lorenzo Coppa, Chief Executive Officer of eStore.com.au, the issue isn’t about the GST, it’s about consumers being savvier when it comes to finding the best deal and that deal is often online.  

“Trading for nearly 20 years, we have continued to invest in our processes, improve our service, streamline our operations and kept our costs low whilst responding to the needs of our customers,” said Coppa.  “It’s a tough market, but retailers have to adapt to survive. We’ve decided to offer Australians the opportunity to get a better deal on technology products this weekend, by offering a discount to the equivalent of the GST on every product sold.”

We believe the future is online and that there is a strong trend of transactions moving from retail shops to online as it saves customers time and money,” added Coppa.

“Online retailers can definitely offer customers better deals especially since they have fewer overheads and can pass on significant savings to consumers.  Online shopping also saves consumers time and gives them the added flexibility and convenience of shopping from the comfort of their home or office,” said Coppa.

However, Coppa adds that Australian consumers need to be wary when shopping online from overseas websites.  “Consumers need to be aware the when buying certain types of products such as technology goods from overseas retailers, issues such as warranties, compliance with Australian standards and damage to the products while in transit which may not be honoured by overseas online stores may occur,” said Coppa. 

To claim this discount GST-free this weekend, on 15 and 16 January, customers must enter ‘GSTFREE’ in the ‘coupon code’ box at the checkout on eStore.com.au.

eStore.com.au will pay the GST on customers’ behalf by discounting the invoice by the GST amount.  For businesses purchasing products on eStore.com.au, GST is still paid so that businesses can claim the GST amount on the invoice.

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For more information, please contact:

Michelle Bong
Senior Consultant
Bench PR

Phone: 0422 966 013

Email: Michelle@benchpr.com.au

About eStore.com.au

eStore.com.au is Australia’s largest independent online retailer selling over 15,000 quality IT, technology and digital products to consumers, corporates and small to medium sized businesses.  The company provides fast, reliable and efficient service with over 80% of orders dispatched the same day, resulting in next day delivery to capital cities across Australia.  eStore.com.au ships over 10,000 orders a month and all products come with a guarantee.  The company also has a dedicated Australian call centre to answer and deal with customer queries and returns.  For more information, please visit www.estore.com.au