Canon Australia Appoints Howorth & OgilvyEarth
Sydney, 21 January 2011: Canon Australia has appointed Howorth and OgilvyEarth, both part of Ogilvy PR Australia, to manage public relations and communications strategies across its corporate, sustainability and business imaging divisions.
Howorth and OgilvyEarth won the account in a competitive pre-Christmas pitch.
“We were impressed with Howorth and OgilvyEarth’s vision for Canon. They presented ideas that were insightful, imaginative and at the same time, campaign-able,” said Craig Manson, Director of Canon Business Imaging.
“This year will see an even greater focus on the revitalisation of the Canon brand in Australia, supporting our position as leaders in digital imaging and business solutions,” Craig said.
According to Kieran Moore, Chief Executive Officer of Ogilvy PR Australia, “We are thrilled to kick off 2011 in partnership with such a prestigious brand.”
“Ogilvy PR’s unique business model means we can offer clients like Canon bespoke teams of communication specialists. Our Canon team has expertise in technology, corporate communications and sustainability and will focus on building the Canon brand,” said Kieran.
Incumbent agency Hill & Knowlton will retain Canon’s consumer account.
Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients for the past 18 years, and had global revenues of around $US35 billion in 2009. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.com.au, www.facebook.com/canonaustralia, www.twitter.com/canonaustralia, youtube.com/canonaustralia
Howorth is Ogilvy PR’s specialist business and technology public relations consultancy providing business-to-business, business-to-consumer and corporate communication services. The agency has been operating in Australia for 17 years and in March will celebrate ten years with the Ogilvy PR network. www.howorth.com.au
OgilvyEarth is Australia’s leading sustainability communications agency helping companies, industry and government harness the power of sustainability as a means to drive brand value, achieve growth, improve the bottom line and ultimately change behaviour around the use of valuable resources. Established in 2008, Ogilvy Earth is a specialist practice within Ogilvy PR. www.ogilvyearth.com.au
Canon Australia Pty Ltd
Phone: 02 9805 2619
This article is brought to you by Canon Australia - Your first digital SLR - what you should know. For more ideas on capturing that perfect moment with digitalcameras, visit the Canon website.