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Course on digital strategy for small business owners and marketing managers announced

Announcement posted by Simplogy Web Business Pty. Ltd 31 Jan 2011

Veteran Web business professionals Hasnain Zaheer & Rob Marston to teach how to harness the power of the Web at Centre for Continuing Education, University of Sydney
Hasnain Zaheer, an experienced digital strategy and Web business professional, and Rob Marston, a search engine marketing and mobile professional, will be teaching a 2 days full time course for business owners and marketing managers.

Titled 'Implementing a digital strategy for your small business', this course will help business owners learn how to harness the power of the Web. They would learn how to build a digital focused marketing strategy, how to select the right designers, developers, agencies and other service providers, how to manage their digital projects, how marketing has seen a paradigm change in the previous decade and what are the new rules of marketing, PR and promotion.

The course will also cover the latest tools and concepts - social media, crowdsourcing, new hosted applications, benefiting from group buying as a business and several other exciting developments over the past 2 years.

Participants will receivepractical insights, engaging case studies and tips from workshop leaders who are experienced Web business practitioners and have worked with Yahoo!, 24/7 Real Media and Starcom Mediavest, among others - in agencies as well as in client companies, so we have experience on both sides of the table.

View course content, schedule and registration information athttp://www.cce.usyd.edu.au/course/IDSB.