Australia’s largest franchising company Jim’s Group, partners with daily deals site LivingSocial

MEDIA RELEASE
27 July 2011

Australia’s largest franchising company Jim’s Group, partners with daily deals site LivingSocial

Popular daily deals site LivingSocial, has signed a partnership deal with Australia’s largest franchising company Jim’s Group. Best known for its Jim’s Mowing division (but now much more than Mowing!), Jim’s Group is teaming up with LivingSocial for its unique coverage of hyperlocal, citywide and national audiences.

Colin Fabig, CEO LivingSocial Australia and NZ, says, “Jim’s Group are a great fit for our marketing model. LivingSocial offer a deal in multiple areas in each city daily as well as city wide and national deals offering the perfect platform for attracting new customers to franchises across Australia whilst promoting the brand nationally,” says Colin.

The preferred partnership deal will see a national deal offered each month on. Richard Reid, Chief Operating Officer of Jim’s Group, says “We haven’t entered into this partnership lightly, we have researched the market and have selected the best daily deals site to help us to build our businesses. By partnering with LivingSocial we are giving our 3200 franchises exposure to 1.5 million subscribers nationally,” says Richard.

The first deal launched today is for Jim’s Cleaning division, offering a $49 Full House Clean (up to 3 rooms) normally valued at $150. Other Jim’s Group divisions to offer deals will follow with deep discounts on: Jim’s Building maintenance, Jim’s Mowing and Garden Care, Jim’s Skip Bins, Jim’s Pool Care, Jim’s Test & Tag, Jim’s Trees and more.

“One of the hardest parts of any business is generating leads. LivingSocial is a great vehicle for us to attract new customers and by offering the highest level of customer service, we will make sure our new customers come back again and again,” says Richard.

Taking advantage of LivingSocial deals couldn't be easier: deals are delivered to members through the LivingSocial website, a daily email blast and through apps for iPhone and Android devices. The deal is available to anyone who clicks on it during the time it is live.

About LivingSocial

LivingSocial adds surprise to every calendar with at least 50 percent off on the best, local experiences for members. Local businesses get an easy and cost effective marketing tool to attract new, loyal customers. In 2010, one of the fastest growing companies in the space launched in Australia. In May 2011 LivingSocial expanded with LivingSocial Escapes bringing online travel shoppers in Australia and New Zealand, unforgettable travel experiences at unbeatable value. The company is currently present in 44 markets across Australia and New Zealand and worldwide in 21 countries.

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