Australia’s biggest over-50s website just got better

Although the over-50 age group is the fastest growing category on many websites and social networking in particular, for too long this segment has been neglected by media and marketers.

Not so at YOURLifeChoices the most popular and highly-visited site for mature Australians which is, according to Roy Morgan, the cohort with the highest net wealth.

Relaunched on July 1, www.yourlifechoices.com.au features articles, updates and resources for Australians aged 50 and over who are seeking relevant content on health, wealth, travel, work and retirement planning – with daily games, crosswords and a lively Meeting Place thrown in.

To celebrate the launch of the site, YOURLifeChoices is giving away not one, not two, but FIVE new iPad2s to subscribers who share the features of the new site with a friend.

The new site, designed and implemented by Amplify, also features a twice-weekly enewsletter with a subscriber database of 51,000 opt-in recipients and an average open rate of 41 per cent.

For more information on how to reach this key demographic, contact Kaye Fallick atYOURLifeChoiceson 03 9824 6901 or publisher@yourlifechoices.com.au