New Survey Reveals the Mobile Web Disappoints Both Australian and Overseas Consumers
Announcement posted by Bass PR 15 Aug 2011
Mobile Web and Application Experiences Are Not Meeting Users’ Expectations
Sydney - 15 August, 2011 - Compuware Corporation (NASDAQ:CPWR), the technology performance company, today published the findings of a new survey that shows a significant portion of Australian mobile consumers’ expectations are not being met as the result of poor mobile and application performance.
Today’s mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access. The independent survey of more than 500 Australian users was conducted to understand consumer’s mobile web and application expectations and experiences.
The survey reveals that mobile users’ expectations are not being met, with a majority of users experiencing slow or unreliable mobile and application performance. As the survey findings illustrate, although mobile users expect quick, anytime transactions that work flawlessly every time, that’s not what they’re getting.
Key 2011 survey findings include:
- Mobile users’ expectations for mobile website speed continue to increase. 62% of Australian mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home. However, over a third of Australians said websites load more slowly on their phone. Globally, an average of 71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home - up from 58% in 2009. However, almost half (46%) said websites load more slowly on their phone.
- 50% of Australian web users say they expect a website to load on their mobile phone in three seconds or less and 62% are willing to wait five seconds or less for a single web page to load before leaving the site. 34% are only willing to wait five seconds or less for an application to load before exiting. Globally, nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.
- 54% of Australian mobile web users had a problem accessing a website in the past year and 45% had a problem accessing an app on their phone. More than 82% of mobile web users would access websites more often from their phone if the experience was as fast and reliable. 57% of global mobile web users had a problem accessing a website in the past year, and 47% had a problem accessing an app on their phone. More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable.
- Mobile users do not have much patience for retrying a website or application that is not functioning initially, just under a third will go to a competitor’s site instead. The majority of Australian mobile web users are only willing to retry a website (77%) or application (79%) two times or less if it does not work initially. Globally, the majority of mobile web users are only willing to retry a website (78%) or application (80%) two times or less if it does not work initially.
- A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Forty-one per cent of Australians are unlikely to return to a website that they had trouble accessing from their phone and 64% are unlikely to recommend the site. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57% are unlikely to recommend the site.
“User expectations for mobile continues to increase, but companies in Australia are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access,” said Rafi Katanasho, Application Performance Management Director, Compuware, Australia and New Zealand.
The Gomez platform <http://www.gomez.com/> is the industry’s leading solution for optimising the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience <http://www.compuware.com/solutions/end-user-experience-monitoring.asp> , Gomez provides a unified view across the entire application delivery chain <http://www.compuware.com/solutions/application-performance-management.asp> , from a user’s browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data centre, eliminating blind spots from the First Mile <http://www.gomez.com/products-solutions/products/web-performance-management/first-mile-website-monitoring/> to the Last Mile <http://www.gomez.com/products-solutions/products/web-performance-management/last-mile-active-monitoring> .
Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organisations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com <http://www.compuware.com> .
Follow us on Twitter at: http://twitter.com/compuware and http://twitter.com/GomezAPM
Today’s mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access. The independent survey of more than 500 Australian users was conducted to understand consumer’s mobile web and application expectations and experiences.
The survey reveals that mobile users’ expectations are not being met, with a majority of users experiencing slow or unreliable mobile and application performance. As the survey findings illustrate, although mobile users expect quick, anytime transactions that work flawlessly every time, that’s not what they’re getting.
Key 2011 survey findings include:
- Mobile users’ expectations for mobile website speed continue to increase. 62% of Australian mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home. However, over a third of Australians said websites load more slowly on their phone. Globally, an average of 71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home - up from 58% in 2009. However, almost half (46%) said websites load more slowly on their phone.
- 50% of Australian web users say they expect a website to load on their mobile phone in three seconds or less and 62% are willing to wait five seconds or less for a single web page to load before leaving the site. 34% are only willing to wait five seconds or less for an application to load before exiting. Globally, nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.
- 54% of Australian mobile web users had a problem accessing a website in the past year and 45% had a problem accessing an app on their phone. More than 82% of mobile web users would access websites more often from their phone if the experience was as fast and reliable. 57% of global mobile web users had a problem accessing a website in the past year, and 47% had a problem accessing an app on their phone. More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable.
- Mobile users do not have much patience for retrying a website or application that is not functioning initially, just under a third will go to a competitor’s site instead. The majority of Australian mobile web users are only willing to retry a website (77%) or application (79%) two times or less if it does not work initially. Globally, the majority of mobile web users are only willing to retry a website (78%) or application (80%) two times or less if it does not work initially.
- A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Forty-one per cent of Australians are unlikely to return to a website that they had trouble accessing from their phone and 64% are unlikely to recommend the site. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57% are unlikely to recommend the site.
“User expectations for mobile continues to increase, but companies in Australia are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access,” said Rafi Katanasho, Application Performance Management Director, Compuware, Australia and New Zealand.
The Gomez platform <http://www.gomez.com/> is the industry’s leading solution for optimising the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience <http://www.compuware.com/solutions/end-user-experience-monitoring.asp> , Gomez provides a unified view across the entire application delivery chain <http://www.compuware.com/solutions/application-performance-management.asp> , from a user’s browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data centre, eliminating blind spots from the First Mile <http://www.gomez.com/products-solutions/products/web-performance-management/first-mile-website-monitoring/> to the Last Mile <http://www.gomez.com/products-solutions/products/web-performance-management/last-mile-active-monitoring> .
Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organisations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com <http://www.compuware.com> .
Follow us on Twitter at: http://twitter.com/compuware and http://twitter.com/GomezAPM