Canon adds prestigious EISA accolades to 2011 award tally
Sydney, 15 August, 2011 – Canon Australia has announced more prestigious product awards for the year with the European Imaging and Sound Association (EISA) today naming the Canon EOS 600D and the Canon EF 70-300mm f/4-5.6L IS USM European Camera of the Year 2011-2012 and Professional Lens of the Year 2011-2012, respectively.
“Winning these prestigious awards is a strong endorsement of the Canon EOS system and something that we are very proud of as the market leader*1,” said General Manager Product Marketing, Canon Consumer Imaging, Canon Australia. “The digital SLR market segment has grown strongly*2 as Australian consumers look to satisfy their quality and creative expectations, and with more than one in every two DSLR cameras purchased being a Canon EOS, we are the overwhelming brand of choice.”
“With good supply of award-winning product from Japan, we’re focused on extending our lead in 2011 through campaigns and trade partnerships that attract consumers’ attention to Canon, offer great value and help them achieve their creative outcomes.”
Additionally, the European-model LEGRIA HF M41E was awarded European Camcorder of the Year 2011-2012 (LEGRIA HF M40 model is sold in Australia).
EUROPEAN CAMERA OF THE YEAR 2011-2012
Canon EOS 600D digital SLR camera
According to the EISA Jury: “The Canon EOS 600D is a good-value camera that has a very strong set of features and customisable functions. The excellent resolution and its low-noise characteristics even at high ISO settings make it an extremely desirable model to amateur photographers. This new EOS generation offers Full HD video, a larger, more comfortable grip, an external microphone socket, wireless flash control, good dynamic range, an articulated LCD screen and a host of beginner-friendly features that make advanced picture quality easier to achieve.”
EUROPEAN PROFESSIONAL LENS OF THE YEAR 2011-2012
According to the EISA Jury: “The Canon EF 70-300mm f/4-5.6L IS USM is an amazing telephoto zoom lens that combines high image quality with an extremely durable construction and a surprisingly compact design. It sets a new standard for this popular zoom range with its professional autofocus performance and the latest generation of Image Stabilization, but is still affordable for the enthusiast. Throughout the zoom range the lens shows optical qualities that are in line with fixed focal length lenses - it performs very well even at its widest aperture, and the environmental shield protects it from moisture and dust.”
EUROPEAN CAMCORDER OF THE YEAR 2011-2012
Canon LEGRIA HF M41E (Not sold in Australia)
(Note: The sister-model LEGRIA HF M40 is sold in Australia, featuring 16GB internal memory instead of 32GB)
According to the EISA Jury: “The Canon LEGRIA HF M41E high-end video camera is conveniently compact making it useful for shooting high quality videos under practically all conditions. The camera has a LCD screen and a traditional viewfinder. It is equipped with an easy to use menu system with as many automatic and manual functions you could wish for - including full manual sound recording and the ability to connect an external stereo microphone. Auto focus is extremely fast due to an external "distance eye". With no less than two SD card slots complementing the built-in 32 GB flash memory, you should never run out of recording space. Picture quality is extremely good with an exceptionally low level of noise, even in poor light.”
EISA is the largest editorial multimedia organisation in Europe, with a membership of 50 special interests magazines from 19 countries focusing on photograph, A/V products, home theatres, and mobile devices. EISA awards are presented to products released in Europe within the past 12 months and deemed representative of their product category by a judging panel composed of editors from EISA-affiliated magazines specialising in that respective product division.
Other 2011 awards for Canon
Earlier this year, four Canon products – including the EOS 600D – were selected for “Best Product 2011” awards in Europe by the Technical Image Press Association (TIPA). The other products were the PowerShot SX230 HS compact digital camera, the EF70-200mm f/2.8L IS II USM telephoto zoom lens, and the PIXMA MG8150 multifunction inkjet printer.
*1 Canon 52% Unit Share/53% Value Share Source: GfK Retail and Technology Australia, Digital Still Cameras, - DSLR Retail Sales Volume/Value Jan to Jun 2011 (excludes internet and online channels)
*2 Market Volume up 18% Source: GfK Retail and Technology Australia, Digital Still Cameras, - DSLR Retail Sales Volume Jan to Jun 2011 vs Jan to Jun 2010 (excludes internet and online channels)
- Read more about the 2011 TIPA awards
- Visit Canon World of EOS
- Canon Australia Awards and Reviews page
Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.com.au, www.facebook.com/canonaustralia, www.twitter.com/canonaustralia, www.youtube.com/canonaustralia
Hill & Knowlton Media Bureau
T: 61 2 9286 1206