Business owners get on-demand “hawk-eye” on operations and finances

Australian business intelligence specialist, SeeMoreData, has released a new MYOB linked financial analytics tool that takes the pain out of file consolidation and reporting for small to medium sized business owners.

The new, certified add-on solution for MYOB Account Right, Rubihawk, turns the job of multiple MYOB file consolidation (for multi-company groups) from a time-consuming task into business ready, usable data, produced on demand, in seconds.

SeeMoreData’s founder, Ferenc Mantfeld says, “A weekly cashflow position typically takes anywhere from 30 to 120 minutes to produce. With Rubihawk, it’s done in seconds and without having to contend with multiple versions of saved spreadsheets (Excel). Purchase Orders and accrued Wage Liabilities can be included with a single click”.

According to Mantfeld, it is not just about saving time for accountants and bookkeepers, it’s about giving the business owner timely and meaningful insight into their operations, in a way they can easily monitor and intuitively see.

“Rubihawk presents MYOB data, in a user-friendly way, and lets you easily filter, sort and group. You can see at a glance who your most profitable clients are, which products are the cash cows, superstars or dogs, your spend with individual suppliers, and so on. And you don’t need to be an Excel ninja!”

Mantfeld says the software goes beyond the basics and allows complex requests to be processed easily without having to be an Excel whiz.

“If applying for a loan with multiple companies in the group, a bank will call for full financials with inter-company transactions eliminated. This could take several days to compile, requiring access to a backup copy of MYOB, exporting financials to excel, and merging worksheets into one consolidated profit and loss and balance sheet. With Rubihawk, this is done in less than 10 seconds. That’s a complete paradigm shift,” says Mantfeld.

Rubihawk complements MYOB’s Account Right software and lets business owners analyse their financials without having to log into MYOB.

Saul Wende, MD of AME, an engineering company in the oil and gas industry, says “Our lead engineers have traditionally had to wait for MYOB information from our accounting team.With Rubihawk, they can access total billed hours and job expenses in seconds!

We have reduced the workload for our accounting team by approximately 20%.It has instantly become an integral part of our business as it lets our team leaders obtain the up-to-date information to manage their projects, on demand. I have recommended it to my industry peers as it solves many issues that have been bottlenecks in MYOB.”

Wayne Ball, director of Tasty New Zealand Products has regained 10 hours per week, using Rubihawk.

“ROI was achieved in the first week of using Rubihawk. The detailed product segmentation data saved in MYOB was hard to use for decision support, but now I can see with absolute clarity how often which category of products are selling to which segment of customers”,says Ball.

About Rubihawk

Rubihawk features powerful ‘slice and dice’ analytics, using MYOB’s ODBC connector to extract live data from MYOB with intuitive, interactive dashboards, driven by configurable parameters with fast drilldown. It has a built-in scheduler so financial and operational daily, weekly, monthly, or hourly reports can be sent in various formats (XLS, PDF, XML, CSV, HTML, screenshot) to business stakeholders, via email. It also installs and connects to MYOB in minutes, is web-based, so no need to log into MYOB and can remove intercompany transactions from financial reports with a mouse-click. Rubihawk can quickly chart any data with drilldown ability and its easy side-by-side comparison allows for better, more intuitive analysis.

The business benefits of Rubihawk include saved time and empowerment of business managers to make better decisions based on up-to-date financial and operational data. Rubihawk enables businesses to tracks sales or purchases by month / agent / source / company / item / job and keeps staff informed through automated report delivery.

About SeeMoreData

SeeMoreData provides business intelligence solutions to large and small businesses in Australia. Its customers include one of the large 4 Australian banks, Toyota, RetraVision, Sportsbet, Fosters, Canbet, Melton City Council, CMA Recycling. SeeMoreData’s technology is also used internationally at Shell, Mars, Coca Cola, Nestle, L’Oreal, Gillette, GSK, Lockheed Martin and many more. Rubihawk is SeeMoreData’s new vertical application aimed at small to medium sized business owners running MYOB Account Right Premier & Standard.

About Ferenc Mantfeld

Ferenc is the founder of SeeMoreData and has over 20 years’ experience in software development and software solutions design. As a former Siebel engineer, Oracle DBA and certified Business Intelligence Professional, he specialised in performance tuning, advanced SQL, Data Warehousing, system architecture and optimisation of back-end and customer-facing systems.

Rubihawk is available for a free seven day trial. Standard pricing is $99 monthly or $999 annually per company. For further information, visit www.rubihawk.com