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Australia’s Top Mobile Brands Announced

Announcement posted by Mobile Awards 23 Aug 2011

Finalists in the 2011 Australia Mobile Awards announced

Tuesday, 23rd of August: Over 70 finalists across 20 categories have been announced as finalists in the 2011 Australian Mobile Awards. Finalists include leading apps from Fairfax, the ABC and yahoo7 as well as Yellow Pages, Telstra and Coca-Cola Amatil. Alongside such household names, emerging development agencies, government departments and mobile entrepreneurs are all recognised in the awards.

The announcement came after two days of thorough judging in both Melbourne and Sydney and highlights brands and companies from across a diverse range of sectors that are creating excellent applications, engaging content and clever campaigns across mobile.

“We’ve seen a fantastic response to the Mobile Awards and it’s terrific that some of Australia’s largest brands are not just active in mobile, but creating engaging and entertaining experiences for people, the best of which we’re seeing in the Mobies,” said Mark Bergin the Australian Mobile Awards Director. To select the finalists a diverse selection of some of Australia’s leading mobile professionals judged the entries. This combined with a public vote determined the finalists with the winner to be announced in early September.

Emphasis was placed on project innovation, user experience and fulfillment of the brief during the judging with the top projects in each category making it through to the finals.

Each category winner and the overall best app will be announced at the 2011 Mobile Awards ceremony held at the Beresford Hotel on Thursday the 8th of September in Surry Hills, Sydney.

To view the entire list of finalists or for more information about the 2011 Australian Mobile Awards visit htttp://www.mobileawards.com.au


About the 2011 Australian Mobile Awards

The 2011 Australian Mobile Awards are Australia’s leading awards program recognising the best of the Australian Mobile Industry. The Awards celebrate outstanding achievement across all aspects of the Australian mobile landscape and reward the creativity and insight of both businesses and brands at the cutting edge of the industry. The Awards night is held in Sydney on the 8th of September. Visit www.mobileawards.com.au for more information and to book tickets to the event.