Air New Zealand leads for Domestic Airline Satisfaction
Announcement posted by Roy Morgan Research 25 Oct 2011
Roy Morgan Research is now releasing quarterly Domestic Airline Satisfaction for New Zealand with August 2011 results showing that Air New Zealand is leading with 87% of its domestic customers ‘very’ or ‘fairly’ satisfied.Air New Zealand Link follows closely at 86%.
Satisfaction with Domestic Airlines used in last 12 months
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Source: Roy Morgan Single Source, November 2010 – August 2011, Total using domestic airline in last 12 months average quarterly sample n=1,348. N.B. ‘Total Industry’ average also includes other domestic airlines not shown. “% satisfied” is the proportion of all customers who are “Very” or “Fairly” satisfied with that Airline (on a five point scale).
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“Air New Zealand has a large lead over Pacific Blue in terms of domestic airline satisfaction. Both leisure and business customers are giving Air New Zealand a higher satisfaction rating.
“The satisfaction rating for Jetstar has fallen in the last seven months.”
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