VIVE LA ROSÉ REVOLUTION

Winemakers around the world are preparing their troops. For this is the Ros Revolution 2011, the Australian-led collaborative wine campaign taking the message to the masses about delicious, textural dry Ros wines, which kicks off globally on November 10, 2011.

The Revolution’s aim is to start conversations among wine lovers and winemakers about some of the world’s best rose producers, and let it build momentum throughout the year. Any wine maker of rose around the world can participate to have your wines tasted and talked about from Sydney to Seattle!

As one of the instigators of Ros Revolution in 2010, Leanne De Bortoli says “There is something delightful about pouring a glass of truly beautiful dry Ros and enjoying what real Ros is about. I have had a love affair with Ros for some years now and believe it is the perfect wine to go with a variety of food.”

The Ros Revolution is a global educational movement driving the awareness of the dry, textural and purpose-made Ros style which has its traditional home in the south of France. This is not about variety, but more about style; wines that can be enjoyed at any time. What they share in common is that they are interesting and appetising.

The French, of course, have known the allure of Ros for years, with the style overtaking white wine in volume of sales in France in recent years. We believe that quality rose producers around the world should encourage wine lovers to try their dry, sophisticated roses and follow the French lead!

The 2011 campaign launches on November 10 with Tweet Ups all over the world http://www.rosewinerevolution2011.eventbrite.com/ and any wine maker can participate either by holding events, or participating virtually using #roserev on twitter. Once the conversation has begun world wide, we will encourage it to continue in months to come with more events, Tweet Ups and interesting conversations about this great wine style.

- ends -

Information for editors:The Ros Revolution 2011 launches on November 10, 2011 and a series of dinners and consumer tastings will kick off from that date around the world.

If you’re a winery looking to get involved, simply email Rose_revolution@debortoli.com.au

For further information or to arrange an interview please contact:

Trish Barry – e: trish@mastermindconsulting.com.au

Jeanine Bribosia– e: jeanine@thecrumedia.com

Ros Revolution Websites:

http://www.rosewinerevolution2011.eventbrite.com/

http://rosewinerevolution.com/

https://www.facebook.com/RoseWineRevolution

* Nielsen – MAT 31 July 2011

**http://wthashtag.com/Roserev 3/12/2010