SOUND OF RUM TO RELEASE DEBUT ALBUM 'BALANCE' VIA SHOCK JANUARY 20, 2012
Announcement posted by Shock Entertainment 09 Nov 2011
SOUND OF RUM
‘Balance’
Debut album on Sunday Best Recordings
via Shock Records
January 20, 2012
“It astounds me. Her writing isepic, her delivery piercing, and with the addition of her band Sound of Rum herpotential is realized. Inspirational.”- Scroobius Pip.
“Herworks are truly of upliftment and betterment” -RootsManuva.
“I don't see the point in anyone else making live loops when Archie Marsh exists." Jamie Woon
“…afiery hot prospect” –XFM.
Conceived at a South London squat party in the summer of 2008 and born from a background of alternative hip-hop, jazz, breakbeat and classical literature; Sound Of Rumare now set to release their debut album ‘Balance’ onRob da Bank’slabel,Sunday Best Recordings via Shock Records.Forged from the combined talents of vocalist Kate Tempest, guitarist Archie Marsh and drummer Ferry Lawrenson; Sound of Rum’s music is as uniquely diverse as it is relevant and entertaining. From their humble beginnings less than 3 years ago, the band’s notoriety has progressed at an exponential rate.
Kate Tempest started writing poetry at around the same age as most people start writing their own name. By the time she was 15 she had composed material she felt was worthy of being heard. Plunging deep into the mainly male orientated world of hip-hop rap battling, Tempest quickly earned a reputation as someone who needed to be listened to.Similarly Archie Marsh & Ferry Lawrenson have both devoted their lives to the mastery of their craft. The combination of these three talented individuals has culminated in a sound that compels audiences to reevaluate their understanding of what good music is. Set for release on 25th April 2011, Sound of Rum’s debut album Balance will undoubtedly carve a place in the hearts and minds of any and all who are fortunate enough to experience it.
Spending time between 2 studios, they have been backed by an all-star team consisting ofDan Carey (La Roux, CSS, Hot Chip), John Dent (Nick Drake, Bob Marley, PJ Harvey), Bob Earland(Roots Manuva, Mr Scruff, Speech Debelle) and Rory Attwell (White Rose Movement, Male Bonding, Sleeping States).
Sound of Rum deliver the perfectly captivating union of music and poetry with Slow Slow. The forthcoming debut single plays through complex synth echoes and skanking bass-lines, transforming through funk derived melodies and crushing drumbeats punctuated by Kate’s ability to breath power into words.
Tempest’s words explore personal politics whilst challenging the listeners to look inside themselves to find the answers to problems faced in the outside world. But it is the production that sets this track apart from other songs on the album - between them Archie and Ferry create a backdrop of almost operatic proportions. It builds through endless riptides of musicality before bursting into waves of bass and percussion that may leave audiences suffering whiplash. Overall this album serves as a body of work that is poignant and uplifting, intelligent alternative hip hop from a fresh new perspective. It’s little wonder that they have such a loyal following.
Watch the official video for ‘Slow Slow’ HERE!
Media Enquiries: Annette.Gevert@Shock.com.au