The Final Results Are In...
Announcement posted by Mitsubishi Electric Australia 11 May 2002
Mitsubishi Electric Captures the Top Share of the 2001 Monitor Market
figures released by IDC for the calendar year 2001, show that Mitsubishi Electric took the number one position for branded vendor sales-out in the Australian PC monitor market. Mitsubishi Electric captured 15.2 percent of sales, with the nearest two competitors coming in at 14.9 percent and 14.7 percent respectively. Consequently, Mitsubishi Electric has moved from third position in overall branded monitor sales in 2000, to the top position in 2001.
Mitsubishi Electric Australia Director, Phillip Newton believes that this win in overall monitor sales is due to the quality and depth of the Mitsubishi Electric range and the unparalleled after sales support provided.
Newton comments: We constantly strive to deliver the best quality monitors for every feasible application. In 2001, Mitsubishi Electric released more than 14 models, all of which have been well received. We intend to keep up this pace with a further 15 releases scheduled for 2002. In addition, the Mitsubishi Electric peripherals group will continue provide the very best in after sales support.
Reuben Tan, IDCs Market Analyst comments, The large screen CRT has been a neglected area [but] vendors would do well by not losing sight of the highly profitable larger CRT market. Mitsubishi, for example, with their newly launched aperture grill CRT range, has been enjoying high margins in each sale of such models, despite the relatively low volumes of high-end models being moved.
With an eye to the future, Newton predicts that a broadening of the current Mitsubishi Electric range in the coming months to include slim line smart LCD-TFT monitors, plasma screens, multimedia bases and new CRT models will boost interest in monitors in 2002.
Newton comments: Our strategy, since the mid eighties, of sticking with our channel partners has been the difference between success and failure. Mitsubishi Electric has always been synonymous with quality and range, our partners understand this and are able to take advantage of every business opportunity.
-Ends-
Notes to editors:
Total monitor shipments in 2001 was 844,600
Total monitor shipments in 2000 was 848,257
Mitsubishi Electric, Samsung and LG Electronics took the top three positions respectively followed by Philips and Viewsonic
Mitsubishi Electric was the over all top selling vendor in the total open market with a market share of 15.2% in 2001
IDC is the leading global market share intelligence and advisory firm forecasting local and worldwide markets and trends.
Mitsubishi Electric Australia Director, Phillip Newton believes that this win in overall monitor sales is due to the quality and depth of the Mitsubishi Electric range and the unparalleled after sales support provided.
Newton comments: We constantly strive to deliver the best quality monitors for every feasible application. In 2001, Mitsubishi Electric released more than 14 models, all of which have been well received. We intend to keep up this pace with a further 15 releases scheduled for 2002. In addition, the Mitsubishi Electric peripherals group will continue provide the very best in after sales support.
Reuben Tan, IDCs Market Analyst comments, The large screen CRT has been a neglected area [but] vendors would do well by not losing sight of the highly profitable larger CRT market. Mitsubishi, for example, with their newly launched aperture grill CRT range, has been enjoying high margins in each sale of such models, despite the relatively low volumes of high-end models being moved.
With an eye to the future, Newton predicts that a broadening of the current Mitsubishi Electric range in the coming months to include slim line smart LCD-TFT monitors, plasma screens, multimedia bases and new CRT models will boost interest in monitors in 2002.
Newton comments: Our strategy, since the mid eighties, of sticking with our channel partners has been the difference between success and failure. Mitsubishi Electric has always been synonymous with quality and range, our partners understand this and are able to take advantage of every business opportunity.
-Ends-
Notes to editors:
Total monitor shipments in 2001 was 844,600
Total monitor shipments in 2000 was 848,257
Mitsubishi Electric, Samsung and LG Electronics took the top three positions respectively followed by Philips and Viewsonic
Mitsubishi Electric was the over all top selling vendor in the total open market with a market share of 15.2% in 2001
IDC is the leading global market share intelligence and advisory firm forecasting local and worldwide markets and trends.