State of the Nation 9: The mobile phone and Internet revolution

More Australians now have mobile telephones (used by 88%) than fixed lines, (80.4%). This represents a revolutionary move to person-to-person communication rather than the traditional household-to-household communication. This growth for mobile phones is expected to continue with early indications showing an upward trend in the coming months.

In the same period, 79% of Australians have an Internet connection at home, and 69% have a broadband connection at home. Pay TV subscription on the other hand, has only seen a small increase to 25% from 19% in December 1999.


Telecommunication Adoption


Source: Roy Morgan Single Source June 1998 – September 2011. 12 month moving average 12 months to September 2011, n = 18,483.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

“The constant increase in the proportion of people with an internet connection at home along with mobile phone ownership highlights the willingness and capacity of the nation to keep up with the latest technology. The rise in broadband adoption in the last five or six years has been associated with greater content availability, demand, file sizes, and the increasing capacity of hardware and software. Both Telstra and Optus have rolled out an extensive broadband network. The rapid adoption of new technology appears to have been largely unaffected by the economic downturn.”

Purchase the Roy Morgan State of the Nation Report 9 provides a thirteen-year perspective on Australian Society based on over half a million interviews conducted between July 1997 and September 2011. Thirteen years ago, Roy Morgan Research, and many others, anticipated that Australians would face an increasingly complex social environment that would change both the level of demand for its products and services, and the climate of support for those products and services. In this Roy Morgan State of the Nation Report, we have measured all of these issues and explored in more detail how they have played out, in terms of Society, Technology, Economy, Politics, and Environment.

For a more detailed understanding of customers of Mobile Phone Service Providers purchase Virgin, Optus, 3 and Telstra and Vodafone Mobile Phone Service Provider Profiles. Browse our range of mobile phone related profiles, including activities people do on mobile phones, and handset ownership – iPhones, Blackberry, Nokia and many more.

Purchase from an extensive range of Roy Morgan Internet Service Provider Customer Profiles, including iiNet, Internode, OPTUSnet, dodo, Vodafone, TPG, 3 and Telstra BigPond. Also see ourInternet related profiles including profiles of people by Internet spend, main location of Internet use, type of Internet connection, and types of Internet browsers used.

Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.


For more details contact:

info@roymorganonlinestore.com