Local Search: A Must for Small Business
Announcement posted by MacInnis Marketing 19 Jan 2012
For small business some of the most important search is local and optimising your site to be found in local search directories.
Here are some of our top hints on how to optimise your site being found locally.
1. Add your site to Google
Places, Bing and Yahoo Search Engines. Claiming your siterequires some information but be sure to include as much key rich words into
these listings including categories, hours of operation, forms of payment,
images and social media profiles.
Add your physical address (including the suburb and city) to every page of your website.
2. Current and useful content is a great way to direct traffic and the
search engine to your site. Either linking to your blog
and listing this on your web as an RSS feed or having an e-newsletter in your
website with key rich categories and topics is a great way to be found.
3. Look for opportunities to build credibility to your site by getting backlinks from good sites. Referral sites, industry directories and online media are all avenues
you should explore to get listed, quoted and mentioned.
4. Social media profiles like Facebook, LinkedIn, U-tube, etc can help to
spread your business’ reach. Pushing content to these sites can increase traffic back to your website.
Tools and Tips:
video 10 things you can do for your small business online.
Google places– video on how to do this
How to get found online– podcast by Tim and Luke
How to build a website– thanks Luke some good optimising tips like start with Wordpresswhich is search engine friendly!
For assistance in setting up your local profile view our digital marketing services.
Related posts from daniellemacinnis.com:
Does the small business need SEO
Top 5 tips for Google listings
So how are you going getting found on the web5 Keys to designing a great website
Optimising a press release for SEO
Dan is a highly sought after strategic marketer. Her focus has always been on understanding customer needs and company insights to deliver marketing that works. With over 20 years marketing experience with some Australia’s leading corporate companies, Dan now running her successful consultancy business. She is recognised as a talented marketer by her peers and the Australian Marketing Institute and is now called on to submit articles for publication in a variety of mediums including Australian Women’s Mentoring Network, The Customer Collective, Australian Businesswomen’s Network and Flying Solo and present seminars for small businesses.
Website: http://www.macinnismarketing.com.au