‘Texting’ is more popular than ‘making calls’ from mobile phones in New Zealand

Announcement posted by Roy Morgan Research 27 Jan 2012

Roy Morgan Research

Approximately 3 million New Zealanders aged 14+ own or use a mobile phone – and new research from Roy Morgan shows that more New Zealanders are now using their mobile phones to send text messages (89%) than making phone calls (80%).

Other mobile phone functions used include taking photos (44%), playing games (23%), playing music (19%) and Bluetooth functions (19%).

This research is based on a New Zealand wide survey of 12,000 people conducted over the 12 months to October 2011, of whom 10,405 own or use a mobile phone.

Mobile Phone Usage by New Zealanders

Base: New Zealanders (14+) who own or use a mobile phone. Source: Roy Morgan Single Source September 2010 – October 2011, n=12,000, of whom 10,405 own/use a mobile phone.

When looking at mobile phone usage by age groups, among the 14-17 year olds, over 30% more sent text messages than made phone calls (90% vs 58%). This gap decreases with age up to people aged 65+, where this group makes more phones calls than sending text messages.

Pip Elliott, Client Services Director, Roy Morgan Research, says:

“The convenience of a mobile phone enables consumers to do much more than calling or texting. Mobile Phones now are not only capable of video calls, photos, games, data transfer, internet and email, but also have ability to provide instant social media alerts from Facebook, Twitter and other platforms.

“The fact that consumers are using more diverse functions available on their mobile phones has been the driving force behind mobile manufacturers and designers’ creativeness. Manufacturers need to understand mobile handset preferences by age group, gender, and other major demographics - and the different functions they deem important to ensure their products are more accurately targeted.”

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