Melbourne hearts beat the fastest for love
Announcement posted by LivingSocial Australia & NZ 14 Feb 2012
Media Release
14 February 2011
Melbourne hearts beat the fastest for love
Melbourne “out-swooned” 11 other Australian cities in a LivingSocial campaign looking for Australia’s most romantic city judged by the responses by social media users. The campaign, run on one of Australia’s largest Facebook communities, ranked users on their responsiveness to Valentine’s Day posts and polls in the 10 days leading up to the most romantic day of the year.
LivingSocial’s Facebook community is one of Australia’s top 5 largest online communities, ideal for canvassing social media users. “We didn’t want to just ask our community what they had planned with their partners on Valentine’s Day. We wanted to judge their love for romance on their responses to our Valentine’s Day-related posts. We were impressed to see Melbournians show a true appreciation for amour by voting, commenting and liking the most for Valentine’s Day-related posts,” says Colin Fabig, CEO of LivingSocial Australia and New Zealand.
The campaign resulted in 3,703 Facebook fans clamouring to prove their armour on LivingSocial’s Facebook pages with Melbourne the top city at 1158 respondents, with Launceston coming last with 22 respondents. The results in order of most to least romantic are: Melbourne, Sydney, Perth, Brisbane, Adelaide, Canberra, Darwin, Newcastle, Hobart, Wollongong, Geelong, and Launceston.
“With 730 000 Facebook fans, we leads the group buying market in social media engagement; the second-largest group-buying Facebook community is Spreets, with 191,066 Facebook members. We also rank in the top 5 largest communities in Australia,” says Colin.
About LivingSocial & Jump On It
LivingSocial is the leading group buying company in Australia. It operates two daily deal sites – LivingSocial.com and JumpOnIt.com. Together they have over 2m+ email members, a 730,000+ strong Facebook community, and over 1 million web visitors per week. The daily deal sites provide members up to 90 per cent off the best handpicked experiences in their local communities. For businesses, they provide thousands of guaranteed new customers at no risk or upfront cost. LivingSocial Escapes and LivingSocial Families provide unforgettable travel and family experiences, respectively, at unbeatable value.
14 February 2011
Melbourne hearts beat the fastest for love
Melbourne “out-swooned” 11 other Australian cities in a LivingSocial campaign looking for Australia’s most romantic city judged by the responses by social media users. The campaign, run on one of Australia’s largest Facebook communities, ranked users on their responsiveness to Valentine’s Day posts and polls in the 10 days leading up to the most romantic day of the year.
LivingSocial’s Facebook community is one of Australia’s top 5 largest online communities, ideal for canvassing social media users. “We didn’t want to just ask our community what they had planned with their partners on Valentine’s Day. We wanted to judge their love for romance on their responses to our Valentine’s Day-related posts. We were impressed to see Melbournians show a true appreciation for amour by voting, commenting and liking the most for Valentine’s Day-related posts,” says Colin Fabig, CEO of LivingSocial Australia and New Zealand.
The campaign resulted in 3,703 Facebook fans clamouring to prove their armour on LivingSocial’s Facebook pages with Melbourne the top city at 1158 respondents, with Launceston coming last with 22 respondents. The results in order of most to least romantic are: Melbourne, Sydney, Perth, Brisbane, Adelaide, Canberra, Darwin, Newcastle, Hobart, Wollongong, Geelong, and Launceston.
“With 730 000 Facebook fans, we leads the group buying market in social media engagement; the second-largest group-buying Facebook community is Spreets, with 191,066 Facebook members. We also rank in the top 5 largest communities in Australia,” says Colin.
About LivingSocial & Jump On It
LivingSocial is the leading group buying company in Australia. It operates two daily deal sites – LivingSocial.com and JumpOnIt.com. Together they have over 2m+ email members, a 730,000+ strong Facebook community, and over 1 million web visitors per week. The daily deal sites provide members up to 90 per cent off the best handpicked experiences in their local communities. For businesses, they provide thousands of guaranteed new customers at no risk or upfront cost. LivingSocial Escapes and LivingSocial Families provide unforgettable travel and family experiences, respectively, at unbeatable value.