SAP announces first round of Business ByDesign customers across Australia and New Zealand

SYDNEY, March 21, 2012 – SAP today announced Praxa as its second partner for Business ByDesign in Australia. Praxa, a leader in providing professional services in Australia, will resell SAP’s flagship on-demand SaaS solution and provide customers with ongoing service and support. Praxa has also deployed the SAP Business ByDesign CRM module across its business.

“Our drive has always been to provide the best solutions and highest service levels to our customers - SAP Business ByDesign does just that. It has already delivered cost efficiencies and improved responsiveness for Praxa which we can now pass onto our customers” says Jim Aivaliotis, General Manager, Praxa.

It took Praxa just nine days to embed the Business ByDesign CRM module across its sales and marketing teams in Melbourne and Sydney. Over time Praxa plans to implement additional modules. “Our Business ByDesign journey started in 2011, when we decided that there is no better way to become a partner than implementing the on-demand solution ourselves. We now use SAP Business ByDesign day-in, day-out and reap the benefits for the business,” Aivaliotis said.

SAP Business ByDesign customers in Australia and New Zealand include:

Visy, a packing, paper and recycling company

Futureye, a management consultancy firm

Dragonfly, a security, audit and compliance specialist

QVS, a personal care products manufacturer and supplier

Soltius and Tango, both IT services consultancy firms

Launched in Australia in September 2011, SAP Business ByDesign helps manage critical processes such as financials, customer relationships (CRM), human resources, supply chain and project management – all in one fully integrated online solution. It is accessible via a web-browser and mobile devices, and localised to meet regulatory requirements in Australia and New Zealand.

Greg Harbor, Vice President of On-Demand Solutions at SAP said: “Having launched the first of our SAP on-demand solutions portfolio in Australia in September 2011, we are extremely buoyed by the market response to SAP Business ByDesign. Not only has the market demand been strong, the customer response to the actual delivery and execution of the solutions has been outstanding. This success creates a foundation on which we can accelerate market penetration of a much broader portfolio of line-of-business specific cloud solutions.”

“These are exciting times for Praxa and SAP. Being able to resell the solution to our customers is rewarding as they will be able to experience the benefits of SAP Business ByDesign for themselves. We look forward to bringing SAP Business ByDesign to organisations across Australia,” Aivaliotis said.

The SAP Business ByDesign Australian website also allows potential customers and partners to learn more about the solution, run demonstrations and find out what analysts are saying about the solution.

Praxa have also just launched a dedicated website at: www.mybusinessbydesign.com.au.

ENDS

About Praxa

Leaders in providing IT professional services in Australia, Praxa deliver integrated end-to-end Information Management solutions that help organisations to optimise their business processes and maximise their return on investment. Based on our industry know-how, partnerships with industry leaders such as SAP, and with offices in Sydney, Melbourne, Brisbane and Adelaide, we provide our customers with solutions that help them in better running their operations. Our capabilities range from Enterprise Resource Planning, Business Intelligence, Customer Relationship Management, and Training. Praxa has been ISO 9001 accredited for over 15 years.

To find out more, visit www.mybusinessbydesign.com.au, www.praxa.com.au or email enquiry@praxa.com.au.

Praxa - Big enough to matter but small enough to care.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 176,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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