JELD-WEN Australia is back on The Block
After a hugely successful 2011 series Nine Network’s The Block is back for its fifth season and JELD-WEN Australia – the name behind the brands of Stegbar and Corinthian Doors – have come on board again to help the contestants bring their designs to life.
JELD-WEN Australia Director of Marketing Bruce Tosello said shows like The Block are so successful because they inspire homeowners to make the decision to renovate their own homes.
“When you factor in the considerable costs associated with moving or building a new home, it’s no surprise that more than ever before Australian’s are making the choice to renovate their existing home. This trend is set to continue according to the HIA who tracked data and statistics last year which revealed that each time a series of The Block was broadcast there was a measureable increase in renovation spend across the country,” said Mr Tosello.
“The great Australian dream of owning your own home is key to the residential housing industry which is a vital sector that employs many thousands of people both directly and indirectly. Keep in mind that across Australia there is almost $32 billion worth of renovation activity taking place, and I think it’s more than fair to say that a series of The Block definitely stimulates renovation designs and trends.
“As a market leading supplier to the residential housing sector, JELD-WEN Australia has been on board with this series since day one back in 2003 and over the past decade it has been a great vehicle for us to showcase the vast range of products available through our major brands of Stegbar and Corinthian.
“it’s definitely no mean feat renovating from scratch four houses that are more or less completely derelict when the contestants arrive but our team is well used to the chaos and tight deadlines that prevail each year on set.
“This year will be no different and we will be collaborating with the contestants as they set about bringing their renovation to life and we always make the deadline for room reveal each week, although having said that some weeks are definately more hairy than others!” said Mr Tosello.
Across this series, products from Stegbar and Corinthian Doors will be installed in all four houses providing inspiration for viewers across Australia who are considering their own renovation. All four houses must meet Heritage Overlay Guidelines set out by the City of Port Phillip, and both Stegbar and Corinthian Doors will be working closely to help the contestants recreate and honour original features from the front facades of each terrace for a spectacular finish.
To help viewers recreate looks from The Block, JELD-WEN Australia has created a dedicated website that will be updated weekly with images and information on all the products supplied for each house at www.jeld-wen.com.au.
For more information and hi res images of JELD-WEN Australia products featured in The Block 2012 or to interview JELD-WEN Australia’s Director of Marketing, Bruce Tosello please contact Melissa or Janina at CommunEcom, details below.
Melissa Arbuthnot Janina Czado
About JELD-WEN Australia
With an established reputation for commitment to innovative design, unsurpassed craftsmanship and excellent customer service, JELD-WEN has provided reliable doors and windows to homes, apartments and commercial buildings around the world for 50 years.
As the market leader, when JELD-WEN expanded into Australia, it chose to partner with leading and trusted Australian brands that had strong reputations for commitment to innovative design, unsurpassed craftsmanship and excellent customer service.
JELD-WEN Australia is the name behind the iconic brands of Airlite, Corinthian Doors, Regency, Stegbar and William Russell Doors.
The JELD-WEN Australia businesses all started as family businesses and between them have built trusted relationships with Australian builders and homeowners for close to 70 years.
The JELD-WEN Australia team is passionately committed to transforming the residential built environment. As a business, JELD-WEN Australia takes pride in knowing their customers and appreciating the unique way in which they express their lives through their homes.
JELD-WEN Australia’s product offering delivers a total home solution with a diverse product suite from each individual brand giving its customers a versatile and creative range of interior and exterior choices.
JELD-WEN Australia is committed to maintaining the trust of its customers and continuing to grow and flourish as the partner of choice for Australia’s residential industry.