MicroStrategy Releases Enhanced Integration with Apple AirPlay and Mobile Apps
April 18, 2012 , MicroStrategy Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, with offices in Australia, today announced that it has released a new version of MicroStrategy Mobile that delivers enhanced integration with Apple’s AirPlay feature. This new capability extends MicroStrategy Mobile wirelessly onto conference-room screens, encouraging spontaneous conversations rather than static slide presentations. When MicroStrategy Mobile users “mirror” their business apps onto screens, the device becomes a data remote-control, letting the user discuss the data on the screen while controlling it wirelessly from an Apple device. For more information, view the product feature video: www.microstrategy.com/bettermeetings.
Using MicroStrategy Mobile for iPad and iPhone in AirPlay mode, a business user can present visualizations from his device onto a big screen in a conference room. Users can highlight interesting trends and patterns to their colleagues by holding a finger on the device to display a laser pointer on the screen. Using MicroStrategy’s native pinch-to-zoom technology, a user can zoom in on the device to highlight certain parts of a dashboard while everyone in the conference room sees it on the big screen. As a result, the iPad and iPhone become a remote control for the user to dynamically maneuver through reports and visualizations, resulting in a spontaneous conversation around the data. Users can swipe on the device to move between different data-driven visualizations such as heat maps, Google maps, bubble charts, and graph matrixes, and view any slice or aggregation of the data that best supports the conversation.
MicroStrategy Mobile enables users to be armed with the latest data. Their business apps give them secure access to their company’s performance, financials, operations, marketing, and training materials. With the latest release of MicroStrategy Mobile for iPad and iPhone, users can easily present and dynamically explore this information on screens in conference rooms. With MicroStrategy Mobile:
- Any meeting participant can easily take control of the screen and dynamically share content.
- Users can slice and drill into data to support the direction of the conversation.
- Questions can be immediately explored using a wide range of filters on any business dimension or business metric, instantly delivering a fresh perspective to help participants better understand the data and find answers.
- No additional preparation is required as information presented is always up-to-date and automatically refreshed in the background as new data is made available.
MicroStrategy has installed Apple TVs in conference rooms and offices throughout its worldwide operations. Of MicroStrategy’s 3,000-plus employees, approximately 1,750 have iPads. MicroStrategy’s deployment of the Apple TV improves the quality of business meetings and increases the return on investment in Apple Mobile devices.
“Using the latest version of MicroStrategy Mobile, our customers can carry important business information wherever they go and project it wirelessly onto the screen when they walk into a conference room,” said Sanju Bansal, MicroStrategy Chief Operating Officer. “We’re excited to be able to take what is essentially a consumer device in the Apple TV and surface its business value for our Mobile customers.”
Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy’s BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy’s mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy’s social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy’s enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.comand follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
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