Prams.com.au works with Roger Armstrong on the official launch of the Baby Zen Stroller in Australia...
May 7, 2012 - Your baby Guide Parenting Network is pleased to be working with Roger Armstrong who has chosen Prams.com.au as the official launch vehicle for the release of the “Baby Zen” stroller in to the Australian market place.
" The Baby Zen is the newest, stylish, modern and sleek, 3 wheel stroller for the modern family. This stroller has been a hit with modern parents internationally and we are excitedto be working with www.Prams.com.au as we know our localmodern familywill love it too...” says Robbie McGregor,Principal - Roger Armstrong
Mark Spektor, Managing Director of the Your baby Guide network says “We are delighted to be working with Roger Armstrong on the launch of the Baby Zen in to the Australian market place on Prams.com.au. We believe the platform will provide a maximum share of voice for Roger Armstrong amongst pregnant women looking and searching to buy a new pram”. Prams.com.au will be giving away the very first Baby Zen stroller in Australia!
Prams.com.au has been live for 4 months and is getting just over 10,000 highly targeted and specific unique visitors on our network with just over 49,000 page views per month. User session: Visitors to the site view an average of 4.8 unique pages per day, and spend about eight minutes per visit to the site.
Prams.com.au offers specially targeted digital campaigns directly linked to your target audience allowing for no wastage. Therefore, offering business’s the opportunity to tap right into this lucrative market through a strategic advertising campaign knowing the message will have direct cut through and ROI.
Our target reader varies with each site; with Prams.com.au our core visitors are simply; 1) all pregnant women looking to compare or buy a pram 2) Parents that have purchased a pram and are unhappy with the purchase looking to replace it. (Research shows most parents purchase 2 prams)
We do not compare ourselves to any other parenting website in Australia, we are unique to the market as we are product focused not a blog, "what's on sale" or content driven website.
Our new editor; Claudia De Bono engages our audience with content specific editorial and all our social media assets which includes Facebook and twitter for each site.
Your Baby Guide network of sites offers a qualified audience solely looking for a specific product. One product, one site, no clutter!