Discovery Sessions –Strategic Engagement, adding value to your bottom line
As markets become increasingly competitive and the need to maintain profit margins escalates, organisations are looking toward customer connection as a key source of competitive advantage.
"The philosophy of Customer Centricity has been part of the business landscape for some time now. However, with a more demanding customer base, this concept is now evolving into a strategic platform for businesses to differentiate themselves in a tight market." Said Jason Aitkens, Program Producer.
Leveraging the power of the “Value Zone”, the connection between customer and employee, can be a powerful tool to deliver real value to the bottom line.
“The key to realising the value in the employee-customer encounter is to bring together parts of an organisation that often don’t interact at all: HR and Customer Relationship Marketing. Only when those come together can the base of engaged employees be directed to the emotional drivers that really matter to your customers. That’s when superior profits and business performance are realised.” Commented, David Helvadjian, Associate Partner, Gallup organisation.
The industry experts
representing companies such as Hallmark, Gallup and Brand Behaviour, will
explore the Human Sigma metric, psychology of coming to work, the value and
impact of the brand, and will justify the reasons to invest in your employees
and work environments. The program will be held in Melbourne on the 15th
May and Sydney on the 17th May 2012. Join the delegate list which
currently includes attendees from Ernst
& Young, Bupa, Toyota, Westpac, NRMA, Foxtel, ING, Bunnings Group and
"Only 2% of how people feel about a brand comes from advertising, and up to 70% from a brand experience. Why then do marketing budgets monster customer experience budgets. In 20 years the business community will look back and laugh."Said, Karl Treacher, MD Brand Behaviour.
About the Human Group
Human Group Pty Limited is a leading Australian Human Capital Management Company, with their Asia-Pacific Headquarters based in North Sydney, Australia. The group specialise in managed services for Learning, Performance & Talent and have exceptional experience in Project Event Management for large scale change initiatives worldwide for blue chip clients. The company is recognised as an industry leader for corporate procurement solutions that assist clients to easily manage Training Reservations, Venue Hire Reservations and Event Registration.
About Discovery Sessions
As part of the Human Group’s commitment to supporting our partners in Australia, we are delivering a series of Discovery Sessions. These are designed to connect you with key industry influencers to share knowledge and experiences, in order to discover Best Practice.