Frost joins Frost at PR Deadlines
SYDNEY, May 9, 2012. In its 25th year of operation, ICT specialist agency PR Deadlines has taken on Luke Frost as a Director.
Luke is the son of CEO David Frost, who quips: “Nepotism is fine as long as you keep it in the family!” He adds: “Luke’s decision to jump ship after a decade in book publishing with Allen and Unwin, coincides with an influx of new business, so we are both delighted.”
Their first key project will be a media event on May 16 to introduce the coveted Raspberry Pi, claimed to be the world’s smallest computer, to Australian and New Zealand journalists.
Frost senior says PR Deadlines continues to thrive after almost a quarter century due to what he terms “exceptional media expertise”. He turned to the dark side after 15 years in journalism spanning titles that include the Fin Review, SMH, Daily Mail (UK), South China Morning Post, Bangkok World, Associated Press (freelancing in Indo-China), and the Auckland Star.
David F says Luke will bring new levels of social media expertise to PR Deadlines.
For more information
PR Deadlines Pty Ltd
Phone: +61.2.4341 5021