Keeping the Doors Open | Retailers Fight Shopping Online

The days of stores competing against the shop next door are over. The 21st century has seen the retail sector explode, moving from shop fronts to global fronts, with successful chains earning billions of dollar each year.

However, even the most successful brands are being hit by what is one of the worst downturns in history, with physical, built retail space the first collateral cut.

This is due to a massive surge in virtual shopping. The appeal of buying Christmas presents in your pajamas, buying groceries when the kids are in bed and sneakily lusting after your dream holiday/car/handbag in the mundane office cubical is an easy thing to sell.

As a result, it is taking the retail world and splitting it into two distinct sections – the built and the virtual, with the built taking a very hard hit.

Retailers, however, are hitting back with the aid of the construction and design industry. They are re-attracting shoppers through various means that relate to the overall advanced interior design fitouts that are essential for built retailers to stay in business....

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