Dodo Backs ACCC Action And Says “No” to Door Knockers
Off the back of the Australian Competition and Consumer Commission’s (“ACCC”) announcement that it has taken court action against energy retailers and marketing companies for door-to-door sales tactics [source], Dodo has come out strongly in support of the ACCC’s action, with its ‘No Door Knockers’ campaign, featuring celebrity footballer and TV personality, Sam Newman.
“Some electricity retailers are employing desperate and unethical tactics to make sales. This is something that we strongly stand against, and fully support the ACCC’s decision to review the door knocker practices” says Larry Kestelman, CEO of Dodo Power & Gas.
Sam Newman is featured in a new series of television advertisements (also available at http://ads.dodo.com.au/samNewmanTV) which close with a strong message from Dodo – “say no to door knockers!”. Sam plays the part of an electricity door-knocker who is willing to do anything to make a sale, parodying a competitor electricity salesman.
“At Dodo we believe that our offers speak for themselves, and therefore we do not need to resort to the deceptive and misleading conduct allegedly undertaken by some door-to-door sales companies”, continues Kestelman.
“We’ve always stood firm on the philosophy that our job is to be the challenger brand. Just as we have been in the telecommunications sector for over 10 years, we are now shaking up the electricity retail market – by offering a great product at a cheap price”.
“As we do not have the old legacy systems and high overheads that some of our competitors operate with, we are able to leverage the advanced infrastructure that we have built through our telecommunications business and pass on savings directly to consumers. Our offers deliver on our operating philosophy – to provide the same electricity, at a cheap price”.