Pizza Hut launches new app on Windows Phone
The new Pizza Hut app was developed by Altaine, with Microsoft and Nokia in support, and is now available on all smartphones running Microsoft’s Windows Phone operating system.
Key features include:
- Creating or modifying pizzas and saving them as personalised creations for future orders
- Streamlined ordering allowing customers to create an order in just a few taps
- One touch favourites so customers can order their most-loved pizzas with a single tap
- Setting a delivery time so customers receive their pizzas when they want to
- ‘Live Tile’ countdown timer on your start screen showing the progress of your pizza at a glance (coming soon)
The launch of the Windows Phone app reaffirms Pizza Hut’s position in the Australian market with the company significantly investing in its online ordering and digital business, which grew 50 per cent last year.
Pizza Hut Australia’s head of marketing and food innovation, Anup Jain said: “Currently, mobile phone orders account for 25 per cent of Pizza Hut’s online sales and we anticipate this trajectory will continue as more Australians acquire smartphones.
“Considering digital is a key focus for Pizza Hut, it made complete sense to partner with Microsoft and Nokia in developing an app that can be used across all Windows Phone handsets, allowing more of our customers to order their favourite pizzas directly from their handsets.”
Megan Howard, Windows Phone Lead, Microsoft Australia said: “Microsoft has the fastest growing app marketplace in Australia and we are thrilled to partner with Nokia and Pizza Hut for this app.”
Nokia’s Head of Developer Experience, Nick Abbott, said: “Nokia is working closely with Microsoft and the developer community to build a vibrant ecosystem giving Nokia users access to the top, branded apps such as the Pizza Hut app.”
On top of its expansion in the digital space, Pizza Hut also plans to open 20 to 25 new stores each year with a goal of 500 stores within the next eight to 10 years. This year alone the company has opened five stores.
To celebrate the launch of the new Pizza Hut app, fans will be given the chance to win one of five Nokia Lumia 800 phones as well as $100 worth of pizzas to share with their office buddies. The competition will run for five days and commences on Monday, 21 May 2012. For more information, visit Pizza Hut’s Facebook page.
About Pizza Hut
As the world’s largest pizza restaurant company with more than 13,000 restaurants around the world, Pizza Hut is a subsidiary of Yum! Brands. The company’s 50-year legacy of leadership and innovation has made it the recognised leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut website www.pizzahut.com.au.