Polycom Launches New Brand Identity, Highlighting Transformation to a Software-Led Company Driving Rapid Innovation and Video Collaboration Ubiquity

Polycom, Inc. (Nasdaq: PLCM), the global leader in open standards-based unified communications, introduced its new corporate brand identity today, the culmination of the first major brand transformation the company has undertaken in its 22-year history. The new corporate brand underscores Polycom’s continuing transformation to a software-led company, driving rapid innovation in UC and video collaboration that is changing the face of communications and how businesses and industries collaborate worldwide.

Please click here to access the Polycom Brand Video.

“We believe Polycom is at the forefront of driving the best UC and visual collaboration experiences in the industry. Our innovations have literally made location irrelevant and changed the way the world works. Just as our company has evolved, so too must our brand evolve to reflect the impact of our innovation and the value it brings to our more than 400,000 customers,” said Andy Miller, CEO of Polycom. “Video collaboration is mission critical in organisations today. It’s improving the way we work, create and design, learn, run governments, protect citizens and save lives. Our vision is to make video collaboration ubiquitous and we’re delivering on this vision through creating software-based innovations for mobile, social and cloud platforms, as well as by working with our nearly 7,000 partners to drive interoperability and extend the reach of video.”  
 
“Polycom and the industry have evolved considerably since the introduction of our original brand identity more than 20 years ago,” said Kate Hutchison, CMO of Polycom. “Today, Polycom is leading the industry in creating open, standards-based video collaboration experiences that remove the barriers of distance and time, connect experts where they’re needed most, and create trust and understanding through high definition, face-to-face connections. Our new corporate brand identity reflects our company’s software focus and our brand promise: to create experiences that push the greatness of collaboration forward.”
 
Polycom’s new brand identity is now live on Polycom’s websites globally. In addition, people around the world will begin seeing the new Polycom brand first-hand through Polycom software that powers mobile video collaboration on a wide range of devices, from tablets, smartphones and laptops to browser-based and social applications. The new Polycom brand will also soon be prominent in a range of other familiar environments, including immersivetelepresence theatres, conference rooms and desktop solutions in the office. The first major industry event where the new brand will be revealed is InfoComm in Las Vegas, Nevada in mid-June. The new Polycom brand identity is now visible at the Company’s new headquarters and customer experience centre in San Jose, California (officially opening in the US summer). Additional Polycom offices and customer experience centres globally will transition to the new branding in the coming quarters.
 
Polycom History to Today

Polycom was founded in 1990 and, in 1992, Polycom introduced the innovative Polycom SoundStation conference phone, the high-quality, triangular speaker phone that has become an industry standard (surpassing 4million units shipped in 2011). Today, Polycom has grown to a $1.5 billion company (2011 revenue) with more than 800 technology patents (issued and pending) and 32 product lines. Polycom is the global leader in open standard-based unified communications and video collaboration solutions, serving industries and enterprises of all shapes and sizes.
Polycom RealPresence™ video solutions, powered by the Polycom RealPresence™ Platform software infrastructure, consistently inspire and enable new business models, services and collaborative relationships. By creating a video culture wheremeeting face-to-face with anyone, anywhere, is possible, organisations in different industry sectors across the globe are realising significant competitive advantages using Polycom solutions through increased productivity and responsiveness, enhanced relationship-building and reduced travel. Polycom offers a range of RealPresence video solutions across multiple environments: from RealPresence Mobile software for users on the go; to RealPresence Desktop, Room and Immersive solutions for the office; to cloud-delivered and Web-based video collaboration solutions.
 
About Polycom

Polycom is the global leader in open standards-based unified communications (UC) solutions for telepresence, video and voice powered by the Polycom RealPresence Platform. The RealPresence Platform interoperates with the broadest range of business, mobile, and social applications and devices. More than 400,000 organisations trust Polycom solutions to collaborate and meet face-to-face from any location for more productive and effective engagement with colleagues, partners, customers, specialists and prospects. Polycom, together with its broad partner ecosystem, provides customers with the best total cost of ownership, interoperability,scalability, and security for video collaboration, whether on-premises, hosted, or cloud-delivered. Visit www.polycom.asiaor connect with Polycom on Twitter, Facebookand LinkedIn.
 
2012 Polycom, Inc. All rights reserved. POLYCOM, the Polycom logo, and the names and marks associated with Polycom’s products are trademarks and/or service marks of Polycom, Inc. and are registered and/or common law marks in the United States and various other countries. All other trademarks are property of their respective owners.