hybris and Adobe Personalise Global Shopping Experiences for Australian Companies across All Channels
Announcement posted by Bench PR 13 Jun 2012
Melbourne – June 13th 2012 - hybris, a leading providerofmultichannel commerce andcommunication software,today announced that Adobe CQ eCommerce has been integrated with the hybris Multichannel Suite to provide a single solution for personalising consumer’s shopping experience across all channels including online, mobile and social.
As global market leaders in multichannel commerce and web content management, the integration of hybris and Adobe solutions will provide Australian organisations with a unified platform upon which to manage their entire shopping experience - from top-of-the-funnel brand engagement, to immersive shopping experiences and finally the check-out.
The provision of streamlined content authoring, management, content delivery, and optimisation capabilities means Australian businesses, like their world counterparts, will now be able to achieve a rapid time to market by quickly adapting web and mobile merchandising to the demands of the global marketplace. Out-of-the-box multichannel commerce components and integration will further speed “time to live” for new and updated online commerce properties.
“Through partnership with Adobe and leveraging the strengths of our respective technologies, we are now delivering to market a platform to create consistent brand experiences across channels,” explains MrAriel Ldi, CEO of hybris. “Our joint customers will benefit from Adobe’s broad leadership in web experience management and ours in multichannel commerce. The result will be clients who can rapidly deploy compelling commerce sites with rich, personalised content.”
“It is well established that the ability of online retailers to differentiate from competition is a must, and a consistent, personalised customer experience is the means for doing so,” responded Mr Kevin Cochrane, vice president of product strategy and solution marketing, Adobe. “Whether delivered on-premise or in the Cloud, on a desktop, tablet or smartphone, the online buying process has to be delivered flawlessly the first time. Digital marketers can count on our web experience management solution and integrated CQ ecommerce capabilities married with hybris’ multichannel expertise to meet the heightened expectations of consumers.”
Key integrations of the solution include:
Agile merchandising and marketing - Rapid and flexible customisation of product pages, shopping cartand checkout components by the business user based on targetvisitor segmentation and merchandising strategies. Real-timeproduct information synchronisation between WEM and hybris PCM (product content management).
Easily optimised against key multichannel commerce goals - Advanced shopping experience optimisation tools including: behaviour tracking, web, mobile and offline customer analytics,user experience testing and optimisation, dynamically targetedsearch results, promotions and rich media delivery.
S Search Integration - Unified search for all product and content data of the entire brandappearance gives merchandisers the option of displaying product data search results with its corresponding web content such asbrochures, blog posts, videos and other supporting rich media across all channels.
Rapid IT Development and Deployment - Out-of-the-box automated product information synchronisationbetween hybris and Adobe WEM to jump-start organisations’ initiatives.A modern, unified solution that leverages hybris’ best-in-classmultichannel commerce capabilities through hybris CommerceAPI’s. Architected for delivering consistent and engaging shopping experiences across all channels.
“Phonak benefits from a perfect alliance of both Adobe and hybris applications, simply efficient and orientated towards the future,” said Mr Ole Vogt, senior product manager, interactive marketing, Phonak AG. “We have been successful in using the hybris multichannel platform in combination with CQ5 in various interactive environments for our eServices and Online Shop.”
As part of the partnership, the companies are jointly selling and promoting the Adobe solution to customers worldwide, with implementation services provided by global agency and system integrator partners.
About hybris
hybris is a leading vendor of next generation end-to-end multichannel commerce software based on a single platform including managed and hosting services. Its clear vision about the need for consistency, coordination and personalisationof information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution enabling businesses to communicate and sell across all channels – online and offline - in a consistent and effective way. hybris has 14 offices around the world located in the economic capitals of North/South America, Europe and Asia and supports over 380 global customers. Customers are brands from retail and manufacturing industries, including: Bobcat, Clarks, Coca Cola Beverages, Conrad, Grundfos, Hornbach, Iomega, Kaiser+Kraft, Levis, Lufthansa, Migros, Nespresso, Nikon, P&G, Rexel, Timberland and ToysRUs.
About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimisation, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimise customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalised and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximise marketing ROI, which, ultimately, can positively impact the bottom line.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.