How do you know it’s time for a redesign?
At the end of the day, nobody wants to stare at a site that looks dated and out of fashion. The online revolution has given “new” a fresh sense of urgency. Trends and styles move faster than ever before, and those behind the curve show up more clearly than ever before.
We all know building a website is a big deal. It takes time, money and plenty of thinking and discussion. It can be tempting once a site or online store is finished to consider it a job well done and let it take care of itself. But the reality is that website are like cars. They require upkeep on a regular basis and, after a while, they need to be either overhauled or replaced entirely.
So how do you know when your site is in need of a shakeup (a new look and feel, a new unique selling point, a different landing page and navigation method)?
Well, the first sign is your metrics. When it comes to a measurable illustration of how many people are visiting your site and bothering to stay around and browse through, your analytics data simple doesn’t lie. If you notice a marked decrease in traffic – or, more tellingly, a marked increase in your bounce rate – then that’s pretty solid evidence that your site or online store ain’t what it used to be.
If you’ve been making small changes here and there for an extended period, chances are you’re site will have started to resemble a jacket with one too many patches. Minor updates and changes are great short-term solutions to issues you might have had with functionality or layout. But too many of these start making a site look messy rather than relevant. If the patchwork of fix-ups in your design and layout has started to become apparent, it is likely a good time to wipe the slate clean and take it from the top.
The other great way to tell if it’s time to revamp your site – and it is a rather obvious one – is if it just “looks old”. The fact is any website needs to be reviewed for redesign at least every 12 months. With the web developing at such a quick rate – and with ecommerce technologies evolving week to week – it is vital that your site stays fresh, current and in touch with the cutting edge of design and development.