Sunshine Coast Based Publisher Is Paving The Way For Australian Voices To Be Heard

Acting as a publishing incubator, Barefoot Basics combines one-on-one collaboration, quality design, professional editing, savvy marketing, education and business development mentoring - through a support partnership with Brisbane-based Business Entourage - for the Self-Publishing Author who understands that the key to their success is accountability, quality product and a strategic schedule of marketing activity, and for the Corporate Client, who is looking to produce quality brand engagement tools such as books, magazines or brochures.

Drawing on a ten-plus year career within Publishing industry in Sydney and Queensland, working closely with the likes of Jaqui Lane, Don Burke, Pat Ingram and Patricia Connelly, design and marketing professional Rochelle Stone launched Barefoot Basics after recognising the demand in the market for a holistic publishing experience that supports the Self-Published Author whilst demystifying the role of marketing and it's relationship to book sales.

“Over the past number of years there has been a boom in business professionals and corporations recognising the need to add value to their audience through educational, information-based resources - with self-publishing a book providing instant credibility to their profile - if done correctly,” Rochelle said, “However, too often this is not the case and that's where the finger pointing begins.”

The aim with Barefoot Basics is to create a new wave of pro-active, marketing savvy Self-Publishing Authors that are truly accountable for their own success. From beachside Dicky Beach, Publisher Rochelle Stone has created a select team of freelancers and business professionals including utilising the network created by her ex-boss (at The Australian Institute of Personal Trainers) Paul Timms, Founder and CEO of Business Entourage, to work one-on-one with Self-Published Authors or Corporate Clients to shape their book production and marketing plans.

With a focus of seeking early return on investment for their Authors - whether through Corporate Bulk Sales, Individual Pre-Sales, Seminar and Event Sales or by utilising Crowd-Funding websites such as Pozible, Kickstarter or Unbound – Barefoot Basics understands what makes the Distributors tick, and how Authors - Self-Published and Traditionally Published alike - can guarantee more sales.

The importance for Barefoot Basics is that by incubating and manifesting success for our Self-Published Authors - during our first stage of development - we will be able to support local specialists, before being able to offer Publishing Scholarships – during our second stage of development – to local writers and beyond.

For this reason, Barefoot Basics is seeking the Australia's Next Bestselling Author.

For every 7 Self-Published Authors that chose to publish through Barefoot Basics, we will offer one upcoming Author an Influence Publishing Scholarship.

The Barefoot Basics Top 7 Tips For Self-Published Authors:

• Work with a proofreader and editor that have experience in your genre to polish your manuscript.

• Ensure that your manuscript has been professionally edited prior to being typeset, saving time and $$.

• Work with designers on websites such as 99Designs and Design Crowd to create your ideal cover.

• Begin building your profile on and offline even before you put pen to paper.

• Create an online platform that will integrate both a blog, website and social media.

• Develop a marketing plan that will generate book sales beyond your first year as an Author.

• Think beyond retail sales when building your book distribution plan.

The Barefoot Basics Top 7 Self-Publishing Horror Stories Seen In The Last 12 Months:

• Obvious spelling mistakes on the front cover.

• Going to print without a barcode.

• Using the local printer for the first print run at $12/book.

• As a new novelist, not having an existing online platform (website, social media nor blog).

• Missing national PR opportunities, as the Author has already moved on 3 months after going to print.

• Having a first print run of 2,000, with a manuscript that hadn't been fact checked nor edited (with glaring errors in each chapter)

• Having no marketing plan! Unfortunately books don't sell themselves.

Contact:

For further information on Barefoot Basics, including How to Publish with Barefoot Basics, The Bestseller Incubator and Founder Rochelle Stone, please visit www.barefootbasics.com

For further information on Business Entourage please visit www.facebook.com/businessentourage (Website Under Development)