Good Living launches Appetite for Sydney
The campaign, to run until July 31, invites the industry to offer
special deals that will get diners through the door at a time when the
restaurant sector is under pressure.
All Sydney’s restaurants, cafes and bars can join the campaign by offering a deal to patrons, redeemable throughout July, which will be published on smh.com.au/appetite and in Good Living every Tuesday.
Appetite for Sydney is the brainchild of Good Living writer Jill Dupleix.
“Anyone who cares about the restaurant industry in Sydney has to care about what has been happening in the past three months,” says Dupleix.
“The idea of a campaign in support of Sydney restaurants had been floating around my brain for a while, but when news of the Becasse group going into voluntary administration broke, I thought it was now or never.”
And so Appetite for Sydney was born. Dupleix, with restaurant critic Terry Durack, as well as Good Living and other industry specialists, including Liquid Ideas, considered how the promotion would work.
“Finally we decided to open it up to restaurants to knock us out with their own dinner deals under a ‘bums-on-seats’ stimulus package for both restaurants and diners,” Dupleix added.
General Manager of Food and Wine at Fairfax Media, Lisa Hudson, said: “We are delighted to help the restaurant industry during what is proving to be a tough winter. This campaign offers our readers some great deals at the same time as giving restaurateurs a much-needed boost”.
Notable restaurants including Aria, Bentley Restaurant & Bar,
Otto and Quarter Twenty One have signed with Appetite for Sydney
campaign offers. More than 30 restaurants have joined the campaign to
date, with deals including minute steak with French fries, salad and a
glass of wine or beer for $25, or two courses and two bottles of premium
wine (minimum four people) for $75 per person.
Restaurants should send their details and special diner offer to firstname.lastname@example.org.
A full list of deals can be found at smh.com.au/appetite with an update in Good Living each Tuesday during July.