WD® DESIGNS FIRST HARD DRIVES FOR SOHO NAS SYSTEMS
The WD Red line features NASware™ technology, designed to improve reliability and system performance, reduce customer downtime and to simplify the integration process. This new product line addresses the unique environment of NAS and the growing demand for affordable, reliable and compatible storage that reduces customer total cost of ownership. WD Red hard drives also feature 3D Active Balance Plus, an enhanced balance control technology, which significantly improves the overall drive performance and reliability. In an exclusive for WD Red customers, WD is offering free premium 24x7 dedicated support and a three-year limited warranty.
The addition of WD Red expands WD’s “Power of Choice” client hard drive solutions. WD recognises that customers and their applications are diverse and they should be empowered to choose the drives that best suit their specific storage needs. With distinguishable colours, the “Power of Choice” storage solutions are clear and easy to identify: WD Blue™ (solid performance and reliability for everyday computing), WD Green™ (cool, quiet, eco-friendly), WD Black™ (maximum performance for power computing) and WD Red (home and small office NAS). The four colours enable quick selection of the best WD drive for the specific application or usage requirements.
“The network attached entry level storage market is poised to grow at an 86.2 percent 2011-2016 CAGR,” according to John Rydning, IDC's research vice president for hard disk drives. “WD's new WD Red hard disk drives offer a unique combination of product features and customer support for users seeking to expand the capacity of their entry-level network attached storage solutions.”
“Until now, customers had to choose between using desktop or high-end server drives for their home or small office NAS systems – neither of which were both cost effective for consumer solutions and fully NAS compatible,” said Melyssa Banda, Senior Director of Product Marketing for WD. “WD saw this challenge as a perfect opportunity to design a better solution so we developed WD Red drives, an optimised product for this rapidly growing segment.”
WD Red NAS Hard Drive Launch Partners
WD Branded Products
"The My Book Live family has received strong reception from consumers and the WD Red drive offers attributes ideal for small NAS systems,” said Scott Vouri, vice president and general manager of WD’s connected home solutions group. “My Book Live customers will benefit from WD Red's NASware features in the future.”
QNAP Systems, Inc.
“The rapid growth of the global NAS market has led to hard drives optimized specifically for entry-level NAS use,” said Richard Lee, CEO of QNAP Systems, Inc. “The launch of WD Red NAS hard drives offer QNAP four-bay NAS products a reliable solution for 24x7 operations. QNAP also provides a broad range of high-end business level NAS solutions well matched with WD RAID level hard drives.”
“Synology is thrilled to be teaming up with WD to offer customers a reliable storage solution featuring WD Red NAS hard drives, which are optimized for consumer NAS systems,” said Vic Hsu, CEO of Synology Inc. “The award-winning Synology DiskStation makes it easy for users to build secure private clouds that operate at maximum uptime. By delivering our unique technologies together, Synology and WD will provide users with greater reliability, cooler operation and a higher quality of user experience.”
Pricing and Availability
Manufacturer: Western Digital
Product Name: WD Red NAS Hard Drive
RRP for 1 TB (WD10EFRX): AU$ 129, NZ$ 169
RRP for 2 TB (WD20EFRX): AU$ 159, NZ$ 209
RRP for 3 TB (WD30EFRX): AU$ 219, NZ$ 279
Australia Distributors: Synnex Australia, Achieva Australia
New Zealand Distributors: Ingram Micro NZ, Synnex NZ, VST NZ
WD, a storage industry pioneer and long-time leader, provides products and services for people and organisations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its storage technologies serve a wide range of host applications including client and enterprise computing, embedded systems and consumer electronics, as well as its own storage systems. Its home entertainment products enable rich engagement with stored digital content.
WD was founded in 1970. The company's products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital, WD and HGST™ brand names. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
Western Digital, WD and the WD logo are registered trademarks; WD Red, WD Blue, WD Green, WD Black, and NASware are trademarks of Western Digital Technologies, Inc. in the U.S. and other countries. All other trademarks herein are property of their respective owner. As used for storage capacity, one terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment .
Western Digital product photos: http://www.wdbrand.com
Product information: http://www.wdc.com/en/products/products.aspx?id=810
 Source: IDC Personal and Entry-Level Storage Device Forecast, 1Q12, Doc. #235698, June 2012