The Sphere Agency has joined Australia's' largest online parenting Network -
Announcement posted by RAF Media 25 Jul 2012
The Sphere Agency has joined Australia's' largest online parenting Network -"Your Baby Guide" to launch Genesis Fitness’ latest online campaign, as the ultimate online platform to reach the niche mum & mum-to-be target audience.
Your Baby Guideis a true market leader when it comes to online and the parenting market, with specifically product focused websites for prams, cots, car seats, high chairsand more recently feeding,providing parents an online solution with a simple and educated guide throughout their parenting journey.
July 25, 2012 - "In this crowded online market Your Baby Guide has created a unique targeted platform for mums, dads and carers that are looking for specific products with out the clutter or unrelated messages. One message per site, no clutter!" states Mark Spektor, Director of YBG.
YBG works with Australian businesses to strategically target niche qualified audiences by delivering a unique uncluttered environment.
Virginia Scully - Media Director from The Sphere Agency says, "YBG brings a shift in strategy for Genesis Fitness by specifically targeting mums. It’s really important for new mums to maintain energy levels and feel good about themselves, but it’s hard for them to find the time due to their ongoing parental requirements. So we recommended Genesis fitness make use of a network which mums trust and refer to frequently for unbiased support and guidance. It was really important that we use supportive/informative environments rather than bombard new mums with ad clutter. The YBG environment offers this.
www.Yourbabyguide.com.au network consists of:
www.prams.com.au www.cotsguide.com.au, www.carseatsguide.com.au, www.highchairsguide.com.au and www.feedingguide.com.au.
Your Baby Guide network of sites providing Australian parents with the most relevant and up to date information on all things relevant with no clutter!