Hilton Worldwide to launch new MICE campaign in Asia Pacific
SINGAPORE – August 1, 2012– Hilton Worldwide today announced that it will launch a new meetings, incentives, conferences and events (MICE) campaign in Asia Pacific - ‘FROM MICE TO MILLIONS’ - where regional bookers take part in a challenge for a chance to win up to 2 million Hilton HHonors points. With a total of 7 million Hilton HHonors points up for grabs, top bookers from Asia Pacific who organize meetings on behalf of their companies, will be able to use these points towards free nights at Hilton Worldwide’s portfolio of hotels or redeem a wide range of productivity tools for themselves or their companies, such as laptop computers, mobile phones and printers from the HHonors global mall (HHonors.com/Shopping).
Aimed at recognizing and rewarding top bookers, ‘FROM MICE TO MILLIONS’ provides even more incentives for bookers to hold meetings and events at Hilton Worldwide’s portfolio of hotels and resorts across the region.
To qualify for the challenge, bookers have to make a booking between August 1 and December 31, 2012, to hold a meeting or event between August 1, 2012 to February 28, 2013 at any of the more than 90 participating hotels and resorts in Hilton Worldwide’s portfolio in Asia Pacific. At the end of the campaign, the overall top booker in Asia Pacific, based on highest cumulative revenue generated throughout the campaign, will be awarded 2 million Hilton HHonors points.
In addition to the overall campaign winner, there will also be a regional challenge where the top bookers from five Asia Pacific regions – Australasia; Greater China; South and Southeast Asia; India; Japan, Korea and Micronesia - will be awarded 1 million Hilton HHonors points.
“Hilton Worldwide understands that organizations are more discerning about their MICE expenditures and are looking to yield more value and unique experiences that can be shared when face-to-face meetings are conducted. With this in mind, we have made it a priority to not only offer exceptional value to our customers who are hosting meetings at our portfolio of hotels, but also more importantly provide them with tailored solutions for each meeting,” said Philippe Garnier, vice president, sales and regional marketing, Asia Pacific, Hilton Worldwide.
“We understand that organizing meetings goes beyond providing tables, chairs and flipcharts. Meetings and conferences are important for business because they are about people connecting and sharing, and we aim to provide them with the most conducive and memorable backgrounds to facilitate this important exchange. Understanding our customers’ needs for “complete” solutions underpins our MICE service philosophy at Hilton Worldwide and the ‘FROM MICE TO MILLIONS’ campaign is a way to reward bookers for their continued support,” he added.
To find out more about the ‘FROM MICE TO MILLIONS’ campaign including the terms and conditions, please visit www.hiltonworldwideapmice.com
Anne Marie Chua / Audrey Wong
+65 6833 9762 / +65 6833 9763
About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 10 distinct hotel brands, honors its more than 30 million members by allowing them to turn earned points into experiences worth sharing. In addition to redeeming HHonors points for complementary hotel stays, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions, and more. HHonors is also the only guest-loyalty program to offer ‘Points & Miles’ and ‘No Blackout Dates’ at more than 3,750 hotels worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at www.HHonorsGlobalMediaCenter.com.
About Hilton Worldwide Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 91 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide