Building Better Logos

The benefits of a professionally designed logo are well documented.

Better branding, clearer communications and more powerful campaigns all lead to more sales and increased profits for your online business.

That’s because a visual representation of the products or services you provide will make it easier for your customers to understand and remember you and your amazing business.

But how do you know if a logo is right for your website design?

That’s the $64k question. Branding your organisation with a professionally designed insignia takes careful consideration so that the message it sends out is clear, accurate and stands the test of time.

So here are a few tips for designing a logo that’s perfect for promoting YOUR business.

Simplicity
Sometimes a designed will complicate a logo to justify their fee, but that approach doesn’t help anybody. A simple, straightforward emblem that communicates your business in the blink of an eye is the goal – don’t get side-tracked along the way.

Uniqueness
This can be a tricky one. Your logo design should be created in line with the industry you work in, but it also needs to be unique enough to stand out in a crowd.

The Recall Factor
Once you’ve figured out how to be unique, you then need to do what it takes to be memorable. Most businesses that have been around for a while will have updated their logo at some point. Most will stick to the core design, while making minor adjustments to freshen the look.

Colours
Colour evokes emotion, so getting it wrong can be damaging to the business you are trying to grow. Consult colour charts and identify the feeling you want customers to have when they think of your business. Hey presto! There’s your website design theme.

Versatility
The logo you decide on will need to be usable in a range of different applications. This may include business cards, promotional material, website, car signage, advertisements, branding and brochures.

Audience
To be effective, your logo must make a connection between your business and your customers. Therefore the design needs to speak in a language they understand, without being too obscure or overly literal.

Shelf Life
Imagine your business in 5 or 10 years’ time. Will the current logo seem dated or redundant? It’s difficult to predict the future but deciding on the most timeless design will help your public image and limit the cost of regular updates.

If you would like help developing your logo, call a Sites n Stores Design Guru today on 1300 796 530 for an obligation-free consultation and quote.