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DEC PR thrives with five wins and a new division head



16 August 2012, Sydney – DEC Public Relations (DEC PR) has added five brands to its diverse portfolio including Rolls-Royce Motor Cars, Bay Leather Republic, Merrell, Hanrob Pet Hotels and BIG W.

•    Rolls-Royce Motor Cars engaged DEC PR to launch the Ghost Extended Wheelbase, the sixth new Rolls-Royce model, in Australia – coinciding with the opening of its brand new, extended showroom in Alexandria, Sydney;
•    RCG Brands and Merrell Shoes have tasked DEC PR to host a large-scale stakeholder event celebrating its two-year milestone in Australia;
•    Bay Leather Republic has appointed DEC PR on a retained basis, beginning with the launch of its new Spring catalogue
•    BIG W appointed DEC PR to launch its Giant Toy Spectacular and new BIG W Shopping App;
•    Hanrob Pet Hotels engaged DEC PR to launch PetSkype, Australia's first pet Skype service for owners to keep in touch with their furry friends during their stay at the hotel.

Underpinning the agency’s next growth phase, DEC PR welcomes Kirsty McRae who joins the team in the capacity of Client Services Director and Head of Consumer.  

In the role, Kirsty will champion the provision of the highest levels of client service across the Agency’s key clients and build on the Agency’s successful Consumer business. Kirsty sports more than 10 years industry experience across consumer and corporate PR, and has expertise in global and domestic market initiatives. Her client track record includes P&G, Unilever, Nike, Bacardi, Billabong, Danone, Premier Foods, BMW Mini and Intercontinental Hotel Group.

"Having worked extensively on global brand campaigns, I'm keen to now focus on enhancing DEC PR's big brand offering in the Australian and Asia-Pacific markets. I'm actively seeking opportunities to showcase our creativity and strategic capabilities in the consumer sphere, and I'm also aiming to extend our network of partnerships with other marcomms agencies here in Sydney."

DEC PR is a multi award winning, full service consultancy and was recently recognised by the industry as one of the fastest growing public relations agencies in Australia.

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For more information please contact:
Karina Lamb, DEC PR 02 8014 5043 or k.lamb@decpr.com.au www.decpr.com.au