Image Design Technology Joins Midwich Group
Sydney, Australia – 20 August, 2012 – Image Design Technology (IDT), one of Australia’s foremost providers of video and data display technology, has today announced that leading European technology distributor Midwich Limited has acquired majority shares of the Australian company.
This acquisition is Midwich’s first in the Australia and New Zealand region and is effective as of 1 August, 2012. Established in 1998, IDT will continue to be spearheaded by Gerry Wilkins, Founder and Managing Director of the company.
According to Wilkins, the acquisition is a major coup as it enables IDT to tap into the resources and expertise of a global company, while still retaining the great local service and strong local investment for which IDT’s recognised.
“Our partnership with Midwich allows us to add expand our product offering and act as a one-stop shop for our customers’ audio and visual needs. The acquisition will also help us increase our investment into the local marketplace, from adding technical resources, improved stock levels, marketing materials and training programmes, so that we can fully equip and support IDT customers,” said Wilkins.
Stephen Fenby, Managing Director of Midwich added, “This transaction represents our first move outside our traditional European market. We have been most impressed with Gerry and his team, and with the similarities in our businesses and service ethos. IDT has a great portfolio of quality brands and a strong reputation with customers serving the AV industry. We very much look forward to helping the team at IDT to build a leading specialist audio visual distribution business.”
Wilkins added the acquisition is a win for IDT’s local channel and current employees.
“By partnering with Midwich, our local vendors can expect to see larger transactions, improved buying power, and more opportunities passing through their sales channels. Our local staff can also expect continued investment in local jobs and broader opportunities to grow their career.”
IDT’s key technology areas are video walls and related control and processing, IP signal distribution and digital signage. IDT is also a major distributor of large format commercial displays, including a variety of touch-screen solutions. Its principle vendors include Avitech, Brightsign, Haivision, Jupiter, Magenta Research, NEC, Planar, and Samsung.
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About The Midwich Group
Based in Diss, UK, Midwich is a specialist distributor selling audio visual, consumer electronics, displays, print and scanning solutions, security, auto ID/barcode and digital imaging products across a wide range of sectors.
The Midwich Group is made up of nine businesses consisting of specialist organisations that are experts in their field, providing the complete solution of advice and products to the customer. The group includes operations dedicated to markets in France and Ireland, and has a turnover in excess of 200 million. Its directors privately own the company.
For further information please contact: Adam Browning, Midwich Limited: +44 1379 647530
Image Design Technology (IDT) is a leading Australian distributor of audio visual and display technology. Representing high quality brands both locally and internationally, IDT works with resellers and integrators to offer a complete solution to organisations seeking a first-rate audio visual and display system. IDT supports organisations across a broad range of industries including corporate, education, emergency services, government, medical, retail and event management.
Brands offered by IDT include: Avitech International, Brightsign, FrontRow/Calypso Systems, CDT Custom Touch Overlays, Haivision, Jupiter Systems, Magenta Research, NEC, Next Window, Planar Systems, Raven Research, and Samsung.
Espresso Communications (on behalf of IDT)
Ph: +61 2 8016 2200