Online marketing agency finds new Richmond office in digital economy.
Melbourne-based internet marketing agency Optimising has moved into it’s newest Richmond officethis month and plans an aggressive growth strategy set to revolutionise online marketing for small businesses before the NBN is in full swing.
James Richardson, Director at Optimising, is excited about the company’s newest digs and hopes it will attract some top quality employees and clients. “Our relocation has been great for business; both our clients and colleagues find the new location a great workplace and it’s given us room to grow ” said Mr Richardson. “We hoped the move would help Optimising grow and in turn, help other businesses growth through their online presence, by selling and getting found by more customers online; the future is bright.” Mr Richardson hopes that increasing his business capacity will attract some bigger clients and some of the industries best talent.
Founded in 2008, Optimising has grown from a two man outfit with Operations Director Daniel Zuccon, into an SEO rock band, smashing out hit after hit for their clients’ websites. The team is a talented bunch from technology and marketing communications backgrounds in social media, start-ups, top tier IT firms and digital agencies across Australia and the globe.
With the NBNrollout across Australia, Optimising hopes more businesses will bring their presence online and really focus on this powerful tool for SME’s and larger enterprises. Jadan Loughran, Digital Strategist at Optimising, heralded the NBN rollout. “It will make a huge difference to they way businesses communicate; we will finally see a digital economy in Australia that’s on par with the rest of the world, the US & Asia particularly“ Mr Loughran said. Industry reports and experts agree, Australia’s digital economy falls behind when compared internationally.
A recent summary of IT use and innovation from the Australian Bureau of Statistics showed that last yearover half of Australian businesses (51%) reported placing orders via the internet, a 9% increase from the previous year. Mr Richardson said this week that Australian small businesses are ready for a change, but theres a lot of obstacles in the way. “ For some reason, Australia takes up technology slower than any other country. We want to help businesses go digital.”
Founded in 2008, Optimising has grown from a two man outfit with Operations Director Daniel Zuccon, into an SEO rock band, smashing out hit after hit for their clients’ websites. The team is a talented bunch from technology and marketing communications backgrounds in social media, start-ups, top tier IT firms and digital agencies across Australia and the globe.
With the NBNrollout across Australia, Optimising hopes more businesses will bring their presence online and really focus on this powerful tool for SME’s and larger enterprises. Jadan Loughran, Digital Strategist at Optimising, heralded the NBN rollout. “It will make a huge difference to they way businesses communicate; we will finally see a digital economy in Australia that’s on par with the rest of the world, the US & Asia particularly“ Mr Loughran said. Industry reports and experts agree, Australia’s digital economy falls behind when compared internationally.
A recent summary of IT use and innovation from the Australian Bureau of Statistics showed that last yearover half of Australian businesses (51%) reported placing orders via the internet, a 9% increase from the previous year. Mr Richardson said this week that Australian small businesses are ready for a change, but theres a lot of obstacles in the way. “ For some reason, Australia takes up technology slower than any other country. We want to help businesses go digital.”
