iiNet appoints BWM Sydney
Announcement posted by Access Public Relations 17 Sep 2012
The appointment is effective immediately and will focus on the digital and B2B arms of the iiNet business.
iiNet and its combined brand portfolio continues to grow strongly and is Australia’s second largest ISP.
Chief Marketing Officer Wendy Walker made the appointment and said the addition of BWM to the roster would lend a greater level of expertise to the company’s marketing efforts.
“BWM’s knowledge and capability in the ISP category combined with its digital and B2B understanding gives iiNet a distinct competitive advantage,” Walker said.
The account win comes off the back of a strong period of growth for BWM which has included $102m of new business including TAB, Amcal, and additional brand assignments for the Simplot group including Leggo’s.
“We’re excited to be working with Wendy in the future development of the iiNet brand in such a fast-moving industry,” BWM Sydney General Manager Simon Hadfield said.
The agency is currently working on a new cross-channel brand campaign.
Overview of BWM
BWM is one of Australia's largest creative agencies. Founding partners Rob Belgiovane, Paul Williams and Jamie Mackay have grown the agency from start-up in 1996 to now employ over 120 staff In Australia, with revenues exceeding $20 million. The partnership is one of the longest and most successful in the industry.